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Bucks Tart Here: How Great Digital Companies Create Lasting Business Value / Edition 1
     

Bucks Tart Here: How Great Digital Companies Create Lasting Business Value / Edition 1

by Ian McDonald Wood, Ian McDonald Wood
 

ISBN-10: 1841121037

ISBN-13: 9781841121031

Pub. Date: 03/28/2001

Publisher: Wiley

The Bucks Start Here reveals the secrets of seven e-champions who have transformed their sectors, either as start-up pioneers (such as Jeff Bezos, Founder and Chief Executive of Amazon.com), Internet business developers (such as Michael Dell) or Internet innovators in long-established companies (such as Mike Harris of the Prudential Corporation). The Bucks Start

Overview

The Bucks Start Here reveals the secrets of seven e-champions who have transformed their sectors, either as start-up pioneers (such as Jeff Bezos, Founder and Chief Executive of Amazon.com), Internet business developers (such as Michael Dell) or Internet innovators in long-established companies (such as Mike Harris of the Prudential Corporation). The Bucks Start Here helps Internet entrepreneurs understand how technology is reshaping society and business, and how they can begin to develop their own vision. It explores key social trends and what effects these can have on customer power, but most importantly it provides a set of tools and basic framework for building a digital business.

Product Details

ISBN-13:
9781841121031
Publisher:
Wiley
Publication date:
03/28/2001
Pages:
304
Product dimensions:
6.18(w) x 9.25(h) x 0.91(d)

Table of Contents

Foreword.

Introduction Fortune Favours...Well, Anyone Who Tries!

TECHNOLOGY SHAPES THE LANDSCAPE.

New Society, New Economy, New Rules.

Powerful Forces at Work.

Network Dynamics.

CUSTOMERS TO THE FORE.

The Rise of Customer Power.

Society Calls the Tune.

New Customer Dynamics.

DOING BUSINESS DIGITALLY.

A Fresh Approach Required.

In Search of Value.

Digital Value Profiles.

BUILDING FOR SUCCESS.

Creating Virtual Value.

Creating the Network-Sensitive Organization.

Transformational Options.

REFLECTIONS THE BUCKS START HERE.

A Personal Agenda.

References.

Index.

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