Bucks Tart Here: How Great Digital Companies Create Lasting Business Value / Edition 1

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Overview

"Internet entrepreneurs strike virtual gold on a daily basis, it seems, turning embryonic businesses into stock market titans. The Internet boom has for the budding Internet business person all the hallmarks of a virtual gold rush. There are some big differences, though. As prospector you can stake your own claim wherever you like - there's plenty of virtual territory still available. There's plenty of gold in the ground, too, but you alone will determine whether you can recover it. And best of all, you don't need to up sticks and set off to the ends of the earth. That fortune is there in that virtual claim right under your nose. Just do it." From the Bucks Start Here

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Editorial Reviews

EuroBusiness
The lessons learnt will help turn e-business dreams into reality.
Internet Works
There is plenty of valuable information within its covers, and it will be inspirational to the small business.
Supply Management
The authors have captured the essential ingredients required to begin building a programme devoted to enhancement, guiding the reader with plenty examples and exercises so that the points are well illustrated.
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Product Details

  • ISBN-13: 9781841121031
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 3/28/2001
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 304
  • Product dimensions: 6.18 (w) x 9.25 (h) x 0.91 (d)

Meet the Author

Ian McDonald Wood is a digital business guru. He has been advising the senior management of companies, big and small, for two decades and is himself a successful entrepreneur. He combines the rigorous eye of a strategist with the financial precision of an accountant and the creative flair of a marketeer. His global perspective is a result of working in more than twenty five different countries. Dr Melvyn Reader provides the research power in Ian McDonald Wood's digital business team. His fresh perspectives on the new economy flow from extensive work in international relations.

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Table of Contents

Foreword
Introduction: Fortune favours ... well, anyone who tries! 1
Pt. 1 Technology shapes the landscape 21
1 New society, new economy, new rules 23
2 Powerful forces at work 37
3 Network dynamics 53
Pt. 2 Customers to the fore 77
4 The rise of customer power 79
5 Society calls the tune 91
6 New customer dynamics 117
Pt. 3 Doing business digitally 145
7 A fresh approach required 147
8 In search of value 157
9 Digital value profiles 191
Pt. 4 Building for success 229
10 Creating virtual value 231
11 Creating the network-sensitive organization 245
12 Transformational options 263
Reflections: The bucks start here 277
13 A personal agenda 279
References 286
Index 293
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