Buffalo Bill in Bologna: The Americanization of the World, 1869-1922 / Edition 1

Buffalo Bill in Bologna: The Americanization of the World, 1869-1922 / Edition 1

by Robert W. Rydell, Rob Kroes
     
 

ISBN-10: 0226732428

ISBN-13: 9780226732428

Pub. Date: 07/15/2005

Publisher: University of Chicago Press


When it comes to the production and distribution of mass culture, no country in modern times has come close to rivaling the success of America. From blue jeans in central Europe to Elvis Presley's face on a Republic of Chad postage stamp, the reach of American mass culture extends into every corner of the globe. Most believe this is a twentieth-century phenomenon,…  See more details below

Overview


When it comes to the production and distribution of mass culture, no country in modern times has come close to rivaling the success of America. From blue jeans in central Europe to Elvis Presley's face on a Republic of Chad postage stamp, the reach of American mass culture extends into every corner of the globe. Most believe this is a twentieth-century phenomenon, but here Robert W. Rydell and Rob Kroes prove that its roots are far deeper.

Buffalo Bill in Bologna reveals that the process of globalizing American mass culture began as early as the mid-nineteenth century. In fact, by the end of World War I, the United States already boasted an advanced network of culture industries that served to promote American values. Rydell and Kroes narrate how the circuses, amusement parks, vaudeville, mail-order catalogs, dime novels, and movies developed after the Civil War—tools central to hastening the reconstruction of the country—actually doubled as agents of American cultural diplomacy abroad. As symbols of America's version of the "good life," cultural products became a primary means for people around the world, especially in Europe, to reimagine both America and themselves in the context of America's growing global sphere of influence. Paying special attention to the role of the world's fairs, the exporting of Buffalo Bill's Wild West show to Europe, the release of The Birth of a Nation, and Woodrow Wilson's creation of the Committee on Public Information, Rydell and Kroes offer an absorbing tour through America's cultural expansion at the turn of the century. Buffalo Bill in Bologna is thus a tour de force that recasts what has been popularly understood about this period of American and global history.

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Product Details

ISBN-13:
9780226732428
Publisher:
University of Chicago Press
Publication date:
07/15/2005
Edition description:
1
Pages:
232
Product dimensions:
6.00(w) x 9.00(h) x 0.70(d)

Table of Contents


List of Illustrations
Acknowledgments
Introduction
1. American Mass Culture Takes Form
2. Harbingers of Mass Culture: World's Fairs
3. The Expanding Frontiers of American Mass Culture
4. "The Americanization of the World"?
5. The Triumph of American Mass Culture
6. Debating American Mass Culture in the United States and Europe
Conclusion
Bibliographical Essay
Notes
Index

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