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"In Buffalo Bill in Bologna, Robert W. Rydell and Rob Kroes are interested in the worldwide triumph of mass American culture, or, as their subtitle has it, 'The Americanization of the World, 1869-1922.' With its several triumphant European tours, Cody's Wild West, as he called the show, was pivotal in this history. The book tells a great deal . . . about Cody's origins and the mechanics of his show."--Russell Baker, New York Review of Books
— Russell Baker
"The book illuminates its subject brilliantly. . . . The lively, absorbing, and unusually insightful text wears its learning gracefully and, perhaps unexpectedly, alludes to older notions of American exceptionalism in explaining the national talent for cultural entrepreneurship."
— Neil Harris
"Students of mass culture who have enjoyed Rydell's previous concerns with world fairs willnot be disappointed by this collaboration with Dutch historian Kroes. Any study of Americanization nust indeed aim to go beyond familiar concerns with our recent reception of American culture, and must go beyond merely English-speaking countries."
— Stephen F. Mills
"The book demonstrates decisively that American popular culture had a significant international presence well before the First World War and that its ideological meanings were always mediated by the ways in which it was apprehended, resisted, and appropriated by global audiences. . . . A deft and suggestive contribution to the emerging field of global cultural studies."
— Joy S. Kasson
"Rydell and Kroes's work demonstrates how popular entertainment is not innocent and how consumer pleasure can be functional to the governmental agendas of the state and capital. Commodity culture is political, not only becuase people actively identify with it in different ways, but also because it is where the cultural technologies of imperial power flourish."
— Tanner Mirriees