Building a Mail Order Business: A Complete Manual for Success / Edition 3

Building a Mail Order Business: A Complete Manual for Success / Edition 3

by William A. Cohen
     
 

ISBN-10: 0471520829

ISBN-13: 9780471520825

Pub. Date: 01/28/1991

Publisher: Wiley

This update of previous bestselling editions is an unbeatable treasury of terrific direct marketing ideas from one of the most respected experts on marketing and entrepreneurship. Highlights the latest legislation, the newest technology and today's best direct marketing techniques including advances in telemarketing. Packed with timely illustrations, sample ads,

Overview

This update of previous bestselling editions is an unbeatable treasury of terrific direct marketing ideas from one of the most respected experts on marketing and entrepreneurship. Highlights the latest legislation, the newest technology and today's best direct marketing techniques including advances in telemarketing. Packed with timely illustrations, sample ads, offers, mailing pieces and promotional gimmicks.

Product Details

ISBN-13:
9780471520825
Publisher:
Wiley
Publication date:
01/28/1991
Edition description:
Older Edition
Pages:
608

Related Subjects

Table of Contents

Partial table of contents:
How to Start Your Mail Order Business.
Important Legal and Ethical Issues.
Maintaining Your Management Records.
Bringing Your Product to the Consumer.
MAIL ORDER MERCHANDISING.
Finding Profitable Products to Sell by Mail.
Pricing Your Mail Order Product or Service.
Developing a Unique Offer.
MAIL ORDER MEDIA.
Making Money with Classified Ads.
Making Money with Display Ads.
Making Money with TV and Radio Ads.
Making Money with Your Telephone.
Making Money with 900 Numbers.
THE MAIL ORDER MESSAGE.
The Truth About Copywriting.
How to Write Copy That Creates Sales.
Saving and Making Money with Your Printing.
MAIL ORDER MEASUREMENT.
Testing to Find Out Whether You'll Be Successful before You Invest Heavily.
Developing a Mail Order Marketing Plan.
Appendices.
Index.

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