Building a Mail Order Business: A Complete Manual for Success / Edition 2by William A. Cohen
Pub. Date: 04/26/1985
This update of previous bestselling editions is an unbeatable treasury of terrific direct marketing ideas from one of the most respected experts on marketing and entrepreneurship. Highlights the latest legislation, the newest technology and today's best direct marketing techniques including advances in telemarketing. Packed with timely illustrations, sample ads, offers, mailing pieces and promotional gimmicks.
- Publication date:
- Edition description:
- 2nd ed
Table of Contents
How to Start Your Mail Order Business.
Important Legal and Ethical Issues.
Maintaining Your Management Records.
Bringing Your Product to the Consumer.
MAIL ORDER MERCHANDISING.
Finding Profitable Products to Sell by Mail.
Pricing Your Mail Order Product or Service.
Developing a Unique Offer.
MAIL ORDER MEDIA.
Making Money with Classified Ads.
Making Money with Display Ads.
Making Money with TV and Radio Ads.
Making Money with Your Telephone.
Making Money with 900 Numbers.
THE MAIL ORDER MESSAGE.
The Truth About Copywriting.
How to Write Copy That Creates Sales.
Saving and Making Money with Your Printing.
MAIL ORDER MEASUREMENT.
Testing to Find Out Whether You'll Be Successful before You Invest Heavily.
Developing a Mail Order Marketing Plan.
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