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Humorous and accessible, BUILDING A SMALL BUSINESS THAT WARREN BUFFETT WOULD LOVE looks at some of the world's most successful businesses-Coke, Hershey's, McDonald's, and many others-to demonstrate the sound logic and plain-to-see success of Buffett's way of doing business. Packed with essential information for start-ups and existing small businesses looking to take things to the next level, the audiobook includes everything budding entrepreneurs need to know to build fundamentally sound small businesses that will not only survive but thrive in today's uncertain economic climate.
Warren Buffett redefined successful investing when he figured out exactly what makes a successful business tick and then put his money into those businesses-and only those businesses. It worked for him, and it can work for you. With this audiobook, you've taken the first step towards creating the kind of small business that not just Buffett, but any intelligent investor, will love.
Introduction Painting the Picture of the Ideal Business 1
Chapter 1 Buffett and the Fundamental Business Perspective 9
Chapter 2 The Importance of a Consumer Monopoly or Toll Bridge 19
Chapter 3 Strong, Consistent, and Growing Earnings 31
Chapter 4 Emphasizing a High Return on Equity 51
Chapter 5 Retained Earnings—The Fuel for the Engine of Compounding Returns 81
Chapter 6 The Tumor of Long-Term Debt 131
Chapter 7 Keeping Up with the Joneses 147
Chapter 8 With Healthy Net and Gross Margins 157
Chapter 9 Building a Small Business That Warren Buffett Would Love—Finishing the Landscape 167
About the Author 189