Building a Successful 21st Century Music Career

Building a Successful 21st Century Music Career

by Simon Cann
     
 

ISBN-10: 1598633708

ISBN-13: 9781598633702

Pub. Date: 04/19/2007

Publisher: Cengage Learning


Are you interested in beginning a career in the music industry? Great! You probably already know that talent and determination aren't enough by themselves-- you need a comprehensive plan of action to follow so you can proactively make your career dreams a reality. And as you probably also know, in the 21st century, the old rules about breaking into the industry no

Overview


Are you interested in beginning a career in the music industry? Great! You probably already know that talent and determination aren't enough by themselves-- you need a comprehensive plan of action to follow so you can proactively make your career dreams a reality. And as you probably also know, in the 21st century, the old rules about breaking into the industry no longer apply -- the music business is changing rapidly, and you need the most current career information possible. Building a Successful 21st Century Music Career provides the plan of attack that professional and aspiring musicians, songwriters, producers, DJs, and managers need to make their dream of making music into a career come true. It looks at how to proactively develop a sustainable and rewarding music career within the realities dictated by the new 21st century marketplace, beginning with a look at the changes the music industry has faced in the last few years, which have broken the conventional 20th century music industry thinking -- iTunes, the collapse of the CD market, cheap home recording, and so on -- and the new opportunities that these changes have introduced. It then moves on to how to build and keep a fan base, and how to translate that into making money or getting a deal. Publicity, product development, finances, the benefits and drawbacks of signing a record deal, and much more are covered in detail. This book is the most thorough and up-to-date guide to starting and maintaining a music career-- a must for every musician's bookshelf.

Product Details

ISBN-13:
9781598633702
Publisher:
Cengage Learning
Publication date:
04/19/2007
Edition description:
New Edition
Pages:
500
Product dimensions:
7.40(w) x 9.00(h) x 1.10(d)

Table of Contents


PART I: INTRODUCTION. 1: Introduction. 2: Do you really want a career in music? 3: Influences for change and the new opportunities. PART II: THE FAN BASE. 4: Exploiting with integrity. 5: Building and keeping the fan base. 6: Publicity in the 21st century. 7: What do you do if you dont have a fan base? PART III: THE PRODUCT. 8: What do you actually do? 9: Creating the product. PART IV: THE NASTY COMMERCIAL BITS. 10: Economics 101. 11: Building the team around you. 12: Selling products and getting the products to the fans. 13: Your pay packet. PART V: PUTTING THE THEORY INTO PRACTICE. 14: Developing your own career plan. 15: Career templates. APPENDICIES: Further resources.

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