Are you interested in beginning a career in the music industry? Great! You probably already know that talent and determination aren't enough by themselves-- you need a comprehensive plan of action to follow so you can proactively make your career dreams a reality. And as you probably also know, in the 21st century, the old rules about breaking into the industry no longer apply -- the music business is changing rapidly, and you need the most current career information possible. Building a Successful 21st Century Music Career provides the plan of attack that professional and aspiring musicians, songwriters, producers, DJs, and managers need to make their dream of making music into a career come true. It looks at how to proactively develop a sustainable and rewarding music career within the realities dictated by the new 21st century marketplace, beginning with a look at the changes the music industry has faced in the last few years, which have broken the conventional 20th century music industry thinking -- iTunes, the collapse of the CD market, cheap home recording, and so on -- and the new opportunities that these changes have introduced. It then moves on to how to build and keep a fan base, and how to translate that into making money or getting a deal. Publicity, product development, finances, the benefits and drawbacks of signing a record deal, and much more are covered in detail. This book is the most thorough and up-to-date guide to starting and maintaining a music career-- a must for every musician's bookshelf.
Simon Cann is a writer based in London. He is the author of a number of music-related and business-related books. His music related books include How to Make a Noise, Becoming a Synthesizer Wizard: From Presets to Power User, Building a Successful 21st Century Music Career, Sample This! (with Klaus P. Rausch), Project5 Power!, and Rocking Your Music Business. His business-related books include the Made It In... series of books (madeitin.com), which feature the experiences of international entrepreneurs who have built successful companies in the hottest business locations around the world. You can read more about Simon at his website, simoncann.com, and check out his other music-related books at his Noise Sculpture website, noisesculpture.com.
PART I: INTRODUCTION. 1: Introduction. 2: Do you really want a career in music? 3: Influences for change and the new opportunities. PART II: THE FAN BASE. 4: Exploiting with integrity. 5: Building and keeping the fan base. 6: Publicity in the 21st century. 7: What do you do if you dont have a fan base? PART III: THE PRODUCT. 8: What do you actually do? 9: Creating the product. PART IV: THE NASTY COMMERCIAL BITS. 10: Economics 101. 11: Building the team around you. 12: Selling products and getting the products to the fans. 13: Your pay packet. PART V: PUTTING THE THEORY INTO PRACTICE. 14: Developing your own career plan. 15: Career templates. APPENDICIES: Further resources.