Building a TypePad Blog People Want to Read by Scott McNulty | Paperback | Barnes & Noble
Building a TypePad Blog People Want to Read
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Building a TypePad Blog People Want to Read

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by Scott McNulty
     
 

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Today, it seems everyone—from multinational corporations to your kid’s second-grade teacher—has a blog. They all have one, in part, because they have information they want to share with others—from customers and clients to neighbors and parents. But to actually build a good blog—to create a blog people want to read—takes thought,

Overview

Today, it seems everyone—from multinational corporations to your kid’s second-grade teacher—has a blog. They all have one, in part, because they have information they want to share with others—from customers and clients to neighbors and parents. But to actually build a good blog—to create a blog people want to read—takes thought, planning, and some effort. From picking the right TypePad plan and working with domains to managing posts and building a community, creating a successful blog involves making critical decisions at each step. In this book by blogger extraordinaire Scott McNulty, you’ll learn how to:

  • Set up your account and work with blog-specific settings.
  • Customize your blog to fit your personal or business needs.
  • Manage your site with TypePad’s Dashboard.
  • Monitor and make sense of traffic.
  • Work with pages and—of course—publish your posts.
  • Deal with comments, manage trackbacks, and handle comment spam.
  • Find a stock theme—or customize one yourself.
  • Work with images and photos.

Product Details

ISBN-13:
9780321624512
Publisher:
Peachpit Press
Publication date:
08/03/2010
Pages:
258
Product dimensions:
5.90(w) x 9.00(h) x 0.50(d)

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Meet the Author

Scott McNulty is a simple geek living in Philadelphia. Scott has been blogging for a decade both professionally and personally. He’s been a happy TypePad user for seven years. More of Scott’s words can be found on his personal blog, blog.blankbaby.com, or at Macuser.com, where Scott is a senior contributor.

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