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Building a WordPress Blog People Want to Read

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Overview

Having your own blog isn't just for the nerdy anymore. Today, it seems everyone-from multinational corporations to a neighbor up the street-has a blog. They all have one, in part, because the folks at WordPress make it easy to have one. But to actually build a good blog-to create a blog people want to read-takes thought, planning, and some effort. From picking a theme and using tags to choosing widgets and building a community, creating your blog really starts after you've set it up. In this book by blogger ...

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Building a WordPress Blog People Want to Read

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Overview

Having your own blog isn't just for the nerdy anymore. Today, it seems everyone-from multinational corporations to a neighbor up the street-has a blog. They all have one, in part, because the folks at WordPress make it easy to have one. But to actually build a good blog-to create a blog people want to read-takes thought, planning, and some effort. From picking a theme and using tags to choosing widgets and building a community, creating your blog really starts after you've set it up. In this book by blogger extraordinaire Scott McNulty, you'll learn how to:

Install and get your WordPress site running.

Set up your site to ensure it can easily grow with you and your readers.

Be the master of user accounts.

Manage your site with the WordPress Dashboard and extend its capabilities with plug-ins.

Make the most of images.

Work with pages, templates, and links and-of course-publish your posts.

Use custom post types and taxonomies to bend WordPress to your will.

Deal with comments-if you even want readers commenting at all.

Find a theme and make it your own.

If it supports blogging, chances are Scott McNulty has used it. He owns more e-readers than one man should and more books than are sensible. Scott lives in Philadelphia with his wife, Marisa. By day he works at The Wharton School of the University of Pennsylvania, and by night he blogs about whatever strikes his fancy at blog.blankbaby.com. He has also been known to tweet once or twice under the handle @ blankbaby.

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Product Details

  • ISBN-13: 9780321749574
  • Publisher: Peachpit Press
  • Publication date: 12/17/2010
  • Edition number: 2
  • Pages: 303
  • Sales rank: 1,393,662
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.60 (d)

Meet the Author


Scott McNulty is a simple geek living in Philadelphia. Scott has been blogging for just over nine years about whatever strikes his fancy. He runs more WordPress blogs than anyone should, and even has a few other blogs using other blogging engines. More of Scott's words can be found on his personal blog, blog.blankbaby.com, or at Macuser.com, where Scott is a senior contributor, or Obsessable.com, where he writes a weekly feature about technology.
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Table of Contents

Ch. 1 Why WordPress? 1

Ch. 2 Installing WordPress 7

Ch. 3 Managing User Accounts 25

Ch. 4 The Dashboard 39

Ch. 5 Futureproofing Your Blog 49

Ch. 6 Preparing to Post 85

Ch. 7 Publishing Your Post (Finally!) 127

Ch. 8 Working with Pages 147

Ch. 9 Handling Links 157

Ch. 10 Coping with Comments 173

Ch. 11 Working with Themes and Widgets 195

Ch. 12 Themes: To Find or to Build? 219

Ch. 13 Using Plug-Ins 231

Ch. 14 Troubleshooting and Maintenance 245

Index 257

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Customer Reviews

Average Rating 3.5
( 11 )
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Sort by: Showing 1 – 12 of 11 Customer Reviews
  • Posted February 12, 2009

    more from this reviewer

    Building A WordPress Blog: A Guide to Installation and Setup

    ¿Building A WordPress Blog People Want To Read¿ by Scott McNulty is a new book on setting up and running a successful blog. McNulty has written an easy to understand and at times amusing introduction to getting started with what is currently the most popular blogging platform.<BR/><BR/>Both well written and well illustrated, the book covers everything from downloading and installing the software, to setting up the database, defining system parameters, and selecting a template. What is really excellent about these explanations is that McNulty tells you not only what are the best choices, but what impact those choices will have on your blog in the future. There are many selections you can make when setting up a new WordPress installation that can seriously affect how your blog operates in a year or two when it is getting lots of hits, and McNulty helps you to make well informed decisions.<BR/>¿While the book was written based on version 2.6 of the WordPress software and version 2.7 has now been released, there is very little other than administrative interface that does not apply. Most of the setup choices and database decisions are still the same. It would be great to see a physical or on-line update of the book for WordPress version 2.7, but I think that is just me being greedy.<BR/><BR/>If you are new to blogging, know what it is, but don¿t have any experience getting blog up and running, this is the perfect book to start with. You will be given clear and concise instructions on what you need to do and why. If you follow along with the book, by the time you are done you will have a solid blogging platform up and running. Everything will be ready for you to start writing, and there in lies the only real problem with this book -- the title.<BR/><BR/>While the book expertly covers the ¿building a WordPress blog¿ half of its title, what it really is not written to address is the what ¿people want to read¿ component. With a title like this one I would have expected chapters on what to write, how to interact with your audience, how to optimize for search engines and attract traffic. Also perhaps a few lessons from McNulty¿s vast experience on what not to do. Scott McNulty is the founder and author of some important blogs and websites. I would really like to have been privy to some of that experience.<BR/><BR/>This is a very good book, but it should have been titled, ¿Building A WordPress Blog: A Guide to Installation and Setup¿.

    1 out of 1 people found this review helpful.

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  • Posted January 4, 2009

    The Best WordPress Guide for Beginners

    Scott McNulty's Building a WordPress Blog People Want to Read is the perfect jumping off point for people who want to start blogging (or site-building) with one of the world's most popular platforms, especially if they have no idea where, or how, to start. <BR/><BR/>Using a brand of wit familiar to fans of his tech and personal blogging, McNulty lays out the fundamentals of getting started, from the benefits of using WordPress to installation and effective utilization. But it goes beyond technical advice to practical ideas for being a better blogger -- something the author also knows a bit about.<BR/><BR/>As a veteran WordPress user, I can attest to the accuracy and utility of the techniques explained clearly and concisely in Building a WordPress Blog People Want to Read. It even offered me a few helpful pointers for streamlining my own blogging process.<BR/><BR/>If you're a current or prospective WordPress user looking for a guide to getting the most out of your experience, you may want to skip past the guides catering to idiots or dummies and check out this simple yet smart offering.

    1 out of 1 people found this review helpful.

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  • Posted February 11, 2010

    The Book Does Not Seem to be True to its Title

    The book's title suggests that this is a book about building blogs that "People Want to Read". I wanted a book that would help me think through ways to make my new blog appealing, enlightening, and interesting. In short, I wanted advice about ways to create a blog that "people want to read". I wanted to learn about best practices for creating drop-dead wonderful blogs. This book did not answer to my expectation, rather, this book told me how to set up a blog after I download the tools from WordPress. Perhaps useful info for some; but not why I bought the book. The last 5 paragraphs, under the heading "...Bloggerly Wisdom", thinly scratch the surface with the kind of content I expected to find throughout the book.

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  • Posted September 26, 2009

    more from this reviewer

    I Also Recommend:

    Good as a starter.

    The book covers basic information about how to get around wordpress. This is a good choice for people who don't want to know the gory details like PHP, theme development/customization, and plugin development/customization. It certainly covers all aspects of usability of wordpress.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted May 2, 2009

    I Also Recommend:

    Building a wordpress blog

    This book is ok from the sense open source platforms like WordPress are hard to keep up with as they are changing all the time. Great book on the basics of getting a WordPress blog setup and that people will want to read. A nice place for WordPress and other blogging ideas check out BloggingElements dot com they have awesome writers and content about WordPress blogs.

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  • Posted April 13, 2009

    more from this reviewer

    A friendlier view from a real user

    McNulty actually uses the product he writes about which should endear all WP bloggers to this book. This may be the best I have seen of the not super tech/geek/uber_proficient blogger books for using the Word Press system.

    This is actually fun to read relative to many application guides on the market today.

    A weakness is inherent in the approach that it guides the user through only a particular work flow, and is not a complete guide to all things Word Press. There are however invaluable insights into making a blog work that are not limited just to this tools approach to the blogoshpere.

    If you are a blogger who wants to know about or be more comfortable working in this environment, this is your top choice. Support and development people should add this to the library, but as a secondary or added development resource.

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  • Anonymous

    Posted January 6, 2010

    No text was provided for this review.

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    Posted September 6, 2010

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  • Anonymous

    Posted May 16, 2009

    No text was provided for this review.

  • Anonymous

    Posted January 2, 2010

    No text was provided for this review.

  • Anonymous

    Posted March 16, 2009

    No text was provided for this review.

  • Anonymous

    Posted February 26, 2009

    No text was provided for this review.

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