Building a World Class Service Organization (Assessment Tool)

by Jochen Wirtz

Overview

Service leadership is not based on outstanding performance within a single dimension. Rather, it reflects excellence across multiple dimensions. Building a World-Class Service Organisation is the 13th volume in the Winning in Service Markets series by services marketing expert Jochen Wirtz. This volume provides a summary of how a world-class service organization looks like as well as an assessment tool to evaluate the organization within each of the three functional areas of marketing, operations, and human resources.

Product Details

ISBN-13:	9781944659479
Publisher:	World Scientific Publishing Company, Incorporated
Publication date:	10/31/2017
Series:	Winning in Service Markets Series , #13
Sold by:	Barnes & Noble
Format:	eBook
Pages:	32
File size:	3 MB