Building an E-Business: From the Ground Up

Building an E-Business: From the Ground Up

by Elizabeth Eisner Reding
     
 
Building an E-Business: From the Ground Up is an "e-commerce" book that moves beyond a survey atmosphere to provide hands on experience. It is designed specifically for those who want to develop web skills and business plans for use in starting an e-Buisness.

This book integrates and fills the gap between "How to Design Web Pages" and Buisness and Marketing

Overview

Building an E-Business: From the Ground Up is an "e-commerce" book that moves beyond a survey atmosphere to provide hands on experience. It is designed specifically for those who want to develop web skills and business plans for use in starting an e-Buisness.

This book integrates and fills the gap between "How to Design Web Pages" and Buisness and Marketing courses. It is not a "How-to" book dealing with the conversion of existing buisnesses to the electronic arena; it focuses on entrepreneurs who want to begin an eBusiness but lack basic knowledge of the Internet and in developing business and marketing plans. Building an e-Business is different because it is aimed at those interested in starting an e-Business,makes use of the Web,and assumes little or no Internet Knowledge.

Product Details

ISBN-13:
9780072426366
Publisher:
McGraw-Hill Companies, The
Publication date:
10/09/2000
Pages:
192
Product dimensions:
8.50(w) x 10.80(h) x 0.30(d)

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