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Building Better Web Pages: Extending HTML
     

Building Better Web Pages: Extending HTML

by Rebecca Francis Rohan, Rohan
 

Building better Web pages means using standard HTML, excellent content, and professional looking design to make elegant, useful pages that every Web surfer can experience and appreciate. Building better Web pages does NOT mean learning to program, using proprietary "extensions" to HTML, turning visitors away because they have the "wrong" browser, or turning

Overview

Building better Web pages means using standard HTML, excellent content, and professional looking design to make elegant, useful pages that every Web surfer can experience and appreciate. Building better Web pages does NOT mean learning to program, using proprietary "extensions" to HTML, turning visitors away because they have the "wrong" browser, or turning potential customers off with the hostile shopping experience that pervades the Web, from Fortune 500 company sites to Mom-and-Pop pages.

Building Better Web Pages tells you how to do it all better, from elegant page design to creating outstanding content -- and how to do it more easily -- using tricks, tips, cheats, and downloadable programs that take the tedium out of precise wwork without taking control of the pages away from you, the Webmaster. There are even pointers to thousands of freebie animations, photos, drawings, sounds, Java applets, scripts, and gorgeous Web graphic sets -- and instructions for modifying the loot you get on the Web to make it really BELONG in your singly-focused, unified, professional design.

Make your Web pages do the things you've seen on the most elegant, professional sites and didn't know how to do. Make your site as professional as sites getting 5-star reviews today. How? Use the book written by the woman who chose the top sites and reviewed and rated them for magazines such as "NetGuide" and "The I-Way 500." She's the one who can tell you how to save time, save money, and work smarter instead of harder. Don't miss Rohan's insider chapter on getting press attention to your site, and the cloak-and-dagger section about hiding information in plain "site!"

Editorial Reviews

Booknews
Promises readers can make a World Wide Web site do more without leaning to program or script and give it a professional look without going to design school. Includes discussions of creating templates, embossed backgrounds, smoothing image jaggies, choosing between a GIF and a JPG, special effects for sounds and images, and making users feel safe buying. Uses the HTML 4.0 standard rather than a proprietary extension, and supports plain- text alternatives. No bibliography. Annotation c. by Book News, Inc., Portland, Or.

Product Details

ISBN-13:
9780125931854
Publisher:
Elsevier Science & Technology Books
Publication date:
07/13/1998
Pages:
288
Product dimensions:
7.44(w) x 9.25(h) x 0.79(d)

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