Building Better Web Pages: Extending HTML

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Building better Web pages means using standard HTML, excellent content, and professional looking design to make elegant, useful pages that every Web surfer can experience and appreciate. Building better Web pages does NOT mean learning to program, using proprietary "extensions" to HTML, turning visitors away because they have the "wrong" browser, or turning potential customers off with the hostile shopping ...

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Overview

Building better Web pages means using standard HTML, excellent content, and professional looking design to make elegant, useful pages that every Web surfer can experience and appreciate. Building better Web pages does NOT mean learning to program, using proprietary "extensions" to HTML, turning visitors away because they have the "wrong" browser, or turning potential customers off with the hostile shopping experience that pervades the Web, from Fortune 500 company sites to Mom-and-Pop pages.

Building Better Web Pages tells you how to do it all better, from elegant page design to creating outstanding content -- and how to do it more easily -- using tricks, tips, cheats, and downloadable programs that take the tedium out of precise wwork without taking control of the pages away from you, the Webmaster. There are even pointers to thousands of freebie animations, photos, drawings, sounds, Java applets, scripts, and gorgeous Web graphic sets -- and instructions for modifying the loot you get on the Web to make it really BELONG in your singly-focused, unified, professional design.

Make your Web pages do the things you've seen on the most elegant, professional sites and didn't know how to do. Make your site as professional as sites getting 5-star reviews today. How? Use the book written by the woman who chose the top sites and reviewed and rated them for magazines such as "NetGuide" and "The I-Way 500." She's the one who can tell you how to save time, save money, and work smarter instead of harder. Don't miss Rohan's insider chapter on getting press attention to your site, and the cloak-and-dagger section about hiding information in plain "site!"

This book is designed to help anyone interested in Web publishing bring all the elements of HTML tags and extensions together to create professional, powerful and effective Web pages. Organized in a manner to make it useful as a reference, the book is composed mostly of expert "how to" advice and special tips for creating Web pages that both run more efficiently and "perform" in an appealing manner. Readers are shown how to master the tagging for color, images and animations--making this the perfect book for Web-savvy professionals who need to enhance their HTML proficiency.

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Editorial Reviews

Booknews
Promises readers can make a World Wide Web site do more without leaning to program or script and give it a professional look without going to design school. Includes discussions of creating templates, embossed backgrounds, smoothing image jaggies, choosing between a GIF and a JPG, special effects for sounds and images, and making users feel safe buying. Uses the HTML 4.0 standard rather than a proprietary extension, and supports plain- text alternatives. No bibliography. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9780125931854
  • Publisher: Elsevier Science & Technology Books
  • Publication date: 7/13/1998
  • Edition number: 1
  • Pages: 288
  • Product dimensions: 7.44 (w) x 9.25 (h) x 0.79 (d)

Table of Contents

Upfront. Page Elements and Layout. Text and Paragraph Formatting. Objects. Navigation. Marketing Tips: HTML and More.
Secret Agent Tricks. Appendices. Index.
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