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Building Cyberstores: Installation, Transaction Processing, and Management
     

Building Cyberstores: Installation, Transaction Processing, and Management

by Martin Nemzow
 
Now that the technology to vanquish all the thorny problems unique to doing business online is here,the time is ripe for a practical,results-oriented guide for companies eager to make money on the Internet. This important,pathbreaking book shows how to build prosperous cyberstones and handle transactions via the Internet. Focusing on real-world concerns,Building

Overview

Now that the technology to vanquish all the thorny problems unique to doing business online is here,the time is ripe for a practical,results-oriented guide for companies eager to make money on the Internet. This important,pathbreaking book shows how to build prosperous cyberstones and handle transactions via the Internet. Focusing on real-world concerns,Building Cyberstones explains how to integrate existing databases with World Wide Web sites for catalog sales,data inquiries,transaction processing,Intranet/Internet payment schemes,and delivery of goods and services. The author also provides helpful tips on designing Web pages for maximum impact,including advice on using Java. The value-added CD-ROM contains demos of order-entry form templates,samples of existing cyberstores sites,tools for collecting customer data,and more.

Editorial Reviews

Library Journal
Nemzow intends this work for anyone who needs to manage financial transactions on the web. But he does not advocate a quick-and-dirty approach. Nemzow covers all aspects of establishing a web site, from design to security, and spends time discussing how to set goals and how to integrate web commerce into an overall business structure. He includes case studies ranging from L.L. Bean to Razorfish. More technical than conceptual, this is recommended for folks who actually need to build the cyberstore.

Product Details

ISBN-13:
9780079130907
Publisher:
McGraw-Hill Companies, The
Publication date:
04/01/1997
Pages:
522
Product dimensions:
9.19(w) x 7.35(h) x 1.50(d)

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