Building Design Strategy: Using Design to Achieve Key Business Objectives

Building Design Strategy: Using Design to Achieve Key Business Objectives

by Thomas Lockwood, Thomas Walton
     
 

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How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues today, including thinking ahead; adapting to challenges;

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Overview

How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues today, including thinking ahead; adapting to challenges; developing tangible strategies; using design to convey ideas; choosing worthwhile projects to help growth; using design to create fiercely loyal customers.

Product Details

ISBN-13:
9781581156539
Publisher:
Skyhorse Publishing
Publication date:
01/06/2009
Edition description:
First Edition
Pages:
256
Sales rank:
542,076
Product dimensions:
6.00(w) x 8.90(h) x 0.70(d)

Meet the Author

Thomas Lockwood is president of The Design Management Institute and an international authority on brand and design management. He lives in Boston. Thomas Walton is editor of The Design Management Institute’s Design Management Review. A former professor of architecture, he serves as a design leader for the Public Buildings Service at the U.S. General Services Administration.

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