Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value

Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value

by Adrian Sargeant, Elaine Jay
     
 

View All Available Formats & Editions

Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations

See more details below

Overview

Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice.

Product Details

ISBN-13:
9781118085868
Publisher:
Wiley
Publication date:
02/01/2011
Pages:
224
Sales rank:
357,477
Product dimensions:
7.40(w) x 9.10(h) x 0.60(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >