Building Effective Web Sites / Edition 1

Building Effective Web Sites / Edition 1

by Raymond Frost, Judy Strauss, Judy Strauss
     
 

ISBN-10: 0130932884

ISBN-13: 9780130932884

Pub. Date: 07/01/2001

Publisher: Pearson

Drawing on current research, the goal of this book is to assist Web site developers create sites that are 100% user-focused. It describes the process from planning through publishing and publicizing, all from the user's perspective. The authors, professionals in marketing and information technology, respectively, each bring a unique background and perspective to the…  See more details below

Overview

Drawing on current research, the goal of this book is to assist Web site developers create sites that are 100% user-focused. It describes the process from planning through publishing and publicizing, all from the user's perspective. The authors, professionals in marketing and information technology, respectively, each bring a unique background and perspective to the task. Instruction on how to write a creative, brief Web site plan provides readers with a guide on Web site design and content production. Tutorials for building Web sites in HTML, Macromedia Dreamweaver, Microsoft Front Page, and Netscape Composer guide readers in web design using the latest and most popular programs. Tutorials for creating graphics in Adobe Photoshop and Image Ready. Tutorials for publishing a site using FTP and Web authoring tools provide readers with hands-on instruction. Thorough instruction on publicizing a Web site using search tools, other online techniques, and offline methods. An invaluable and fundamental reference for marketing personnel in small businesses and for information technology professionals.

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Product Details

ISBN-13:
9780130932884
Publisher:
Pearson
Publication date:
07/01/2001
Edition description:
1ST
Pages:
142
Product dimensions:
7.01(w) x 9.25(h) x 0.15(d)

Table of Contents

Prefacexi
Chapter 1Web Site Development Perspectives
Web Site Objectives1
Web Site Complexity2
Media Richness of Web Site Content3
Web Site Functionality4
Web Site Development Process4
The Development Team5
Bibliography6
Chapter 2Creating a Web Site Marketing Plan
Target Stakeholders8
Web Site Objectives8
Action Plan9
Acme Video Enterprises11
Creative Brief12
Bibliography14
Chapter 3Designing for Usability
User-Centered Web Sites15
What Do Users Want?15
Designing for the Web16
Usability Testing17
Content Development18
Information Architecture19
Site Organization and Navigation19
Links20
Labels and Names20
Searches and Indexes21
Miscellaneous21
Graphic Design21
Page Layout21
Typography22
Page Layout22
Platform Independent Design22
Alignment24
Miscellaneous25
Typography26
Font--Size26
Font--Face27
Font--Style27
Font--Case28
Font--Color28
File Naming and Organization Tips29
Activities30
Bibliography30
Chapter 4Creating a Web Site in HTML
Overview32
HTML Editors33
The Model Web Page33
HTML Language34
Layout Tags34
[left angle bracket]BR[right angle bracket] and  35
Font Tags36
Font--Size36
Font--Face37
Font--Style37
Font--Case37
Font--Color37
Table Layout Tags--[left angle bracket]Table[right angle bracket], [left angle bracket]TR[right angle bracket] and [left angle bracket]TD[right angle bracket]38
Stacking Tables39
Table Options--Border and Bgcolor39
Table Options--Width and Height39
Table Options--Valign40
Table Options--Cellpadding and Cellspacing41
Layout Tags--[left angle bracket]Center[right angle bracket]41
Link Tags43
Anchor Links to Another Page--[left angle bracket]A[right angle bracket]43
Anchor Links to an E-Mail Address--[left angle bracket]A[right angle bracket]44
Image Links--[left angle bracket]IMG[right angle bracket]44
Miscellaneous Tags45
HTML Editors46
Color Coding Tags46
Syntax Check46
Lint Feature46
Browser Preview46
Spell Check47
Broken Link Check47
Bundled FTP Client47
Design Mode47
Site Management47
HTML Reference47
Checklist51
Activities51
Bibliography52
Chapter 5Creating Web Sites with Page Authoring Tools
Overview53
The Model Web Page54
Important Note on Spacing55
Macromedia Dreamweaver 355
Begin a New Site56
Line Break; Nonbreaking Space57
Font58
Create a Table58
Center the Table58
Merge Columns in the First Row59
Add the Text59
Set Cell Alignment, Width, and Background Color59
Font Face/Size60
Save Your Work60
Links60
Graphics60
Meta-Tags61
Microsoft FrontPage 200061
Begin a New Web Site61
Line Break; Nonbreaking Space62
Font63
Create a Table63
Merge Columns in the First Row63
Add the Text63
Set Cell Alignment, Width, and Background Color64
Font Face/Size65
Save Your Work65
Links65
Graphics65
Meta-Tags66
Netscape Composer 666
Begin a New Web Page66
Line Break; Nonbreaking Space66
Font67
Create a Table67
Merge Columns in the First Row69
Add the Text69
Set Cell Alignment, Width, and Background Color69
Font Face/Size69
Save Your Work69
Links70
Graphics71
Meta-Tags71
Comparisons72
Good Usability72
Browser Compatibility72
Spell Check72
Site Management72
FTP Client72
Templates73
Advanced Features73
Readable Code73
Web-Based Tools73
Checklist73
Activities74
Bibliography74
Chapter 6Graphic Design for the Web
Image Building Blocks75
Pixels75
Color76
Screen Resolution and Size78
Image Size78
Image Types79
Compression Formats79
GIF Files80
JPEG Files81
Image Maps81
Rollovers81
Images and HTML81
Interlacing and Progressive Display82
Image Sources82
Adobe Photoshop and ImageReady82
Software Overview82
Project Overview83
Incorporating Clip Art into an Image84
Locate and Bring Clip Art into Photoshop84
Resize the Image, Paste, and Flip85
Add the Text with Type Tool85
Save for the Web86
Using Color in Photoshop87
Open a New Window87
Color the Image88
Draw Lines88
Add Text and Save89
ImageReady89
Make the Buttons89
Save the Menu Bar91
Graphic Software Comparison91
Checklist91
Bibliography92
Chapter 7Designing for E-Commerce
Important Concepts93
Application Service Provider (ASP)95
The Software Toolbox96
HTML Forms97
Java98
Dynamic HTML (DHTML)98
JavaScript98
ActiveX99
Plug-Ins99
Cascading Style Sheets (CSS)99
XHTML100
XML101
Security101
Activities101
Bibliography102
Chapter 8Publishing the Site
Web Site Hosting103
Choosing Web Hosts104
Free Hosting versus Subscription105
File Transfer Protocol (FTP)105
FTP Clients107
Dedicated Client107
Browser-Based Client107
Built-In Client107
Domain Names108
Maintaining the Site108
FTP Tutorials109
Hosting on GeoCities109
Publishing with a Browser-Based Client: GeoCities Upload and FTP109
Publishing with Dedicated Client: WS_FTP LE109
Publishing with a Built-In Client: Dreamweaver111
Publishing with a Built-In Client: FrontPage112
Checklist112
Activities113
Chapter 9Promoting the Web Site
How Do Users Find Web Sites?115
Bookmarks and Page Titles115
How Users Find New Sites116
Search Engine Optimization117
Search Engine and Directory Submission117
Web Site Content and Design Strategies119
Meta-Tags119
Page Titles, Images, and Content120
Link Popularity121
Doorway Pages and Paid Placement121
Spam Shutout versus Search Engine Strategy122
Other Online Traffic-Building Strategies122
Web Links122
E-Mail Links123
Affiliate Programs123
Offline Promotion124
Measuring Strategy Effectiveness124
Checklist125
Bibliography126
Chapter 10Technology Refresher
Client/Server Model127
Peer-to-Peer Model127
Connectivity Options128
E-Mail Overview130
POP versus IMAP Servers130
Web Based versus Proprietary E-Mail Clients131
HTML E-Mail132
E-Mail Attachments132
E-Mail Folders133
Mailing Lists133
Mail Filters133
Signature Files133
Building Community133
Borrowing Graphics and Code134
Navigating in a Browser134
Customizing Browsers135
Activities135
Index137

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