Building Findable Websites: Web Standards, SEO, and Beyond by Aarron Walter | Paperback | Barnes & Noble
Building Findable Website: Web Standards, Seo, and Beyond

Building Findable Website: Web Standards, Seo, and Beyond

by Aarron Walter
     
 

ISBN-10: 0321526287

ISBN-13: 2900321526280

Pub. Date: 02/27/2008

Publisher: New Riders

This is not another SEO book written for marketing professionals. Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:
  • Help more people

Overview

This is not another SEO book written for marketing professionals. Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:

  • Help more people find your site
  • Help users find content within your site
  • Encourage return visits
The path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You’ll find the big ideas behind these technologies and real world examples, illustrating that you don’t have to compromise the user experience to create search engine friendly, findable websites.

Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites

You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.

Product Details

ISBN-13:
2900321526280
Publisher:
New Riders
Publication date:
02/27/2008
Series:
Voices That Matter Series
Edition description:
New Edition
Pages:
249

Table of Contents

Chapter 1 Introducing Findability
Chapter 2 Markup Strategies
Chapter 3 Server-Side Strategies
Chapter 4 Creating Content that Drives Traffic
Chapter 5 Building a Findable Blog
Chapter 6 Adding Search to Your Site
Chapter 7 Preventing Findability Roadblocks
Chapter 8 Bring Traffic Back With a Mailing List
Chapter 9 Putting Findability Into Practice
Index

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