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Overview

This is not another SEO book written for marketing professionals. Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:

  • Help more people find your site
  • Help users find content within your site
  • Encourage return visits
The path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, ...
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Overview

This is not another SEO book written for marketing professionals. Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:

  • Help more people find your site
  • Help users find content within your site
  • Encourage return visits
The path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You’ll find the big ideas behind these technologies and real world examples, illustrating that you don’t have to compromise the user experience to create search engine friendly, findable websites.

Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites

You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.

Product Details

  • ISBN-13: 9780321526281
  • Publisher: New Riders
  • Publication date: 2/27/2008
  • Pages: 249
  • Sales rank: 704,465
  • Series: Voices That Matter Series
  • Product dimensions: 7.52 (w) x 9.06 (h) x 0.56 (d)

Meet the Author

Aarron Walter is a faculty member in the Interactive Media Design department at The Art Institute of Atlanta, teaching courses on a variety of topics including Findability, Dynamic Web Applications, and User-Centered Interface Design. When not teaching, Aarron also runs a one man design/development consultancy in Athens, GA, and writes articles for online publications such as SitePoint.com and DMXZone.com. He blogs, builds and shares things at http://aarronwalter.com

Table of Contents

Chapter 1 Introducing Findability Chapter 2 Markup Strategies Chapter 3 Server-Side Strategies Chapter 4 Creating Content that Drives Traffic Chapter 5 Building a Findable Blog Chapter 6 Adding Search to Your Site Chapter 7 Preventing Findability Roadblocks Chapter 8 Bring Traffic Back With a Mailing List Chapter 9 Putting Findability Into Practice Index

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  • Posted June 20, 2009

    Creating a solid foundation

    I looked over several books on SEO before settling on this one. Building Findable Websites is very comprehensive and touches on subject that other books don't even mention such as 301 redirects and proper use of teh htaccess file.

    The topics can get a little deep but anyone serious about understaning web standards and how SEO is made better by them should read this book. Even the big corporate websites aren't getting the fundamentals right and that will give anyone who reads this book an edge on the competition.

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