Building High-Tech Product Companies: The Maelstrom Effect / Edition 1

Building High-Tech Product Companies: The Maelstrom Effect / Edition 1

by James E. Bowen
     
 

ISBN-10: 0538727012

ISBN-13: 9780538727013

Pub. Date: 03/21/2003

Publisher: Cengage Learning


A perfect blend of technology and entrepreneurship, Building High-Tech Product Companies equips entrepreneurs and managers with the tools necessary to grow a technologically driven company, as it delivers insightful information on how to anticipate the market and the technology and develop strategy, while perfecting management techniques. James Bowen uses the…  See more details below

Overview


A perfect blend of technology and entrepreneurship, Building High-Tech Product Companies equips entrepreneurs and managers with the tools necessary to grow a technologically driven company, as it delivers insightful information on how to anticipate the market and the technology and develop strategy, while perfecting management techniques. James Bowen uses the Maelstrom paradigm, which is the simultaneous pull of a Technology Life Cycle, a Product Life Cycle, and an Adoption of Innovation Life cycle on a company. This offers executives and managers better understanding of market and technology trends to help them form clear strategies for product development and release. It also includes interviews from dozens of executives from high-tech companies that have introduced successful products into the marketplace.

Product Details

ISBN-13:
9780538727013
Publisher:
Cengage Learning
Publication date:
03/21/2003
Edition description:
New Edition
Pages:
223
Product dimensions:
6.38(w) x 9.14(h) x 0.70(d)

Table of Contents


I. THE HIGH-TECH TRIBUTARIES. 1. Introduction. 2. Hi-Tech Products. 3. Foundations. 4. Strategies and Tactics. II. HIGH-TECH RAPIDS. 5. The Rapids. 6. Riding the Hi-Tech Rapids. III. THE MAELSTROM. 7. The Maelstrom. 8. Charting the Maelstrom. IV. THE MAELSTROM EFFECT. 9. Expanding the Maelstrom Paradigm. 10. The Source of Maelstrom 11. Generalizing the Maelstrom Paradism. 12. The Maelstrom Effect. Appendix A: The Development of e-Task in the Middle of Maelstrom. Appendix B: Is the Technology Life Cycle Really a Curved Linear Line? Appendix C: Evaluating the Potential of a Product. Glossary. Further Reading. Index.

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