Building Interactive Entertainment and E-Commerce Content for Microsoft TV

Building Interactive Entertainment and E-Commerce Content for Microsoft TV

by Peter Krebs, Charlie Kindschi, Julie Hammerquist
     
 

With easy-to-follow tutorials, ready-to-use HTML templates, and loads of working samples, this book meets the needs of both segments in a burgeoning market — Web developers proficient with HTML but not with television production, and television professionals needing to better understand, envision, and initiate enhanced TV projects. "Interactive TV in

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Overview

With easy-to-follow tutorials, ready-to-use HTML templates, and loads of working samples, this book meets the needs of both segments in a burgeoning market — Web developers proficient with HTML but not with television production, and television professionals needing to better understand, envision, and initiate enhanced TV projects. "Interactive TV in Action" describes a variety of design techniques and methods to readily adapt existing broadcast and Web material for interactive television and WebTV "RM". By using Microsoft's WebTV Plus and Web TV for Microsoft "RM" Windows "RM" 98 technologies, and following design standards outlined by the Advanced Television Enhancement Forum Specification (ATVEF), readers learn how to integrate HTML content into television to transform traditionally passive TV viewing into a richer, more engaging, self-directed experience.

Editorial Reviews

Booknews
Separate parts of this guide provide television professionals with a general understanding of Microsoft TV, and Web developers with considerations for design content and technical details for creating applications. The CD-ROM contains customizable source files for leads-fulfillment and online-shopping applications, and HTML templates for interactive TV commercials and on-demand content. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780735606289
Publisher:
Microsoft Press
Publication date:
02/23/2000
Series:
IT-Independent Series
Pages:
401
Product dimensions:
7.40(w) x 9.27(h) x 1.37(d)

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