Building & Running a Successful Research Business: A Guide for the Independent Information Professional / Edition 2

Building & Running a Successful Research Business: A Guide for the Independent Information Professional / Edition 2

by Mary Ellen Bates
     
 

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ISBN-10: 0910965854

ISBN-13: 9780910965859

Pub. Date: 04/12/2010

Publisher: Information Today, Inc.

The essential handbook for every information entrepreneur, this is the indispensable guide to launching, managing, and growing an independent research firm. From beginning to end, this newly updated study navigates through every stage of the process—introductory procedures, conducting the company, the ideal marketing methods, and maximizing research. From

Overview

The essential handbook for every information entrepreneur, this is the indispensable guide to launching, managing, and growing an independent research firm. From beginning to end, this newly updated study navigates through every stage of the process—introductory procedures, conducting the company, the ideal marketing methods, and maximizing research. From making key decisions and closing the sale to maintaining good relationships with clients and tapping into powerful information sources beyond the Web, this first-rate collection of tips, tricks, and techniques is the key to building a successful information business.

Product Details

ISBN-13:
9780910965859
Publisher:
Information Today, Inc.
Publication date:
04/12/2010
Edition description:
Second Edition, Second edition
Pages:
512
Product dimensions:
7.40(w) x 9.10(h) x 1.10(d)

Table of Contents

Contents

Foreword, by Amelia Kassel,
Acknowledgments,
Introduction,
Section One: Getting Started,
Chapter 1 — What's an Independent Info Pro?,
Chapter 2 — A Day in the Life of an Independent Info Pro,
Chapter 3 — The Joys and Frustrations of Being an Independent Info Pro,
Chapter 4 — Are You a Potential Independent Info Pro?,
Chapter 5 — Who You Are and What You Do,
Chapter 6 — Understanding Your Competition,
Chapter 7 — Structuring Your Business,
Chapter 8 — Before You Launch,
Chapter 9 — Setting Up Your Business,
Chapter 10 — You.com,
Chapter 11 — Business Apps for Info-Entrepreneurs,
Chapter 12 — Work and the Rest of Your Life,
Section Two: Running the Business,
Chapter 13 — Managing Your Clients,
Chapter 14 — Money, Money, Money,
Chapter 15 — Setting Rates and Fees,
Chapter 16 — Subcontracting, or I'll Scratch Your Back If You Scratch Mine,
Chapter 17 — Ethics and Legalities,
Chapter 18 — Professional Development,
Chapter 19 — Strategic Planning,
Chapter 20 — Your Next Five Years,
Section Three: Marketing,
Chapter 21 — Marketing Dos and Don'ts,
Chapter 22 — Your Marketing Plan,
Chapter 23 — Your Business Image,
Chapter 24 — Marketing on the Web,
Chapter 25 — Print and Eprint Marketing,
Chapter 26 — Marketing by Writing and Speaking,
Chapter 27 — Starting the Word of Mouth,
Chapter 28 — Public Relations,
Section Four: Researching,
Chapter 29 — The Reference Interview,
Chapter 30 — Thinking Like a Researcher,
Chapter 31 — Online Research Basics,
Chapter 32 — Web Research 101,
Chapter 33 — Specialized Web Databases,
Chapter 34 — Professional Online Services,
Chapter 35 — Telephone Research,
Chapter 36 — Public Records Research,
Chapter 37 — Deliverables,
Chapter 38 — Other Services You Can Offer,
Appendix A — The Association of Independent Information Professionals,
Appendix B — Websites Mentioned in This Book,
Appendix C — People Quoted in This Book,
About the Author,
Index,

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