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The essential handbook for every information entrepreneur, this is the indispensable guide to launching, managing, and growing an independent research firm. From beginning to end, this newly updated study navigates through every stage of the process—introductory procedures, conducting the company, the ideal marketing methods, and maximizing research. From making key decisions and closing the sale to maintaining good relationships with clients and tapping into powerful information sources beyond the Web, this first-rate collection of tips, tricks, and techniques is the key to building a successful information business.
About the Author
Dedication
Acknowledgements
Foreword
Introduction
Section 1: Getting Started
Chapter 1: What’s an Independent Info Pro?
Chapter 2: A Day in the Life of an Independent Info Pro
Chapter 3: The Joys and Frustrations of Being an Independent Info Pro
Chapter 4: Are You a Potential Independent Info Pro?
Chapter 5: Who You Are and What You Do
Chapter 6: Understanding Your Competition
Chapter 7: Structuring Your Business
Chapter 8: Before You Launch
Chapter 9: Setting Up Your Business
Chapter 10: You.com
Chapter 11: Business Apps for Info-Entrepreneurs
Chapter 12: Work & The Rest of Your Life
Section 2: Running the Business
Chapter 13: Managing Your Clients
Chapter 14: Money, Money, Money
Chapter 15: Setting Rates and Fees
Chapter 16: Subcontracting, or, I'll Scratch Your Back If You Scratch Mine
Chapter 17: Ethics and Legalities
Chapter 18: Professional Development
Chapter 19: Strategic Planning
Chapter 20: Your NEXT Five Years
Section 3: Marketing
Chapter 21: Marketing Do’s and Don'ts
Chapter 22: Your Marketing Plan
Chapter 23: Your Business Image
Chapter 24: Marketing on the Web
Chapter 25: Print and EPrint Marketing
Chapter 26: Marketing By Writing and Speaking
Chapter 27: Starting the Word of Mouth
Chapter 28: Public Relations
Section 4: Researching
Chapter 29: The Reference Interview
Chapter 30: Thinking Like a Researcher
Chapter 31: Online Research Basics
Chapter 32: Web Research 101
Chapter 33: Specialized Web Databases
Chapter 34: Professional Online Services
Chapter 35: Telephone Research
Chapter 36: Public Records Research
Chapter 37: Deliverables
Chapter 38: Other Services You Can Offer
Appendices
A. AIIP
B. Websites Mentioned in this Book
C. People Quoted in this Book Index
Overview
The essential handbook for every information entrepreneur, this is the indispensable guide to launching, managing, and growing an independent research firm. From beginning to end, this newly updated study navigates through every stage of the process—introductory procedures, conducting the company, the ideal marketing methods, and maximizing research. From making key decisions and closing the sale to maintaining good relationships with clients and tapping into powerful information sources beyond the Web, this ...