Building & Running a Successful Research Business: A Guide for the Independent Information Professional [NOOK Book]

Overview

The essential handbook for every information entrepreneur, this is the indispensable guide to launching, managing, and growing an independent research firm. From beginning to end, this newly updated study navigates through every stage of the process—introductory procedures, conducting the company, the ideal marketing methods, and maximizing research. From making key decisions and closing the sale to maintaining good relationships with clients and tapping into powerful information sources beyond the Web, this ...

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Building & Running a Successful Research Business: A Guide for the Independent Information Professional

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Overview

The essential handbook for every information entrepreneur, this is the indispensable guide to launching, managing, and growing an independent research firm. From beginning to end, this newly updated study navigates through every stage of the process—introductory procedures, conducting the company, the ideal marketing methods, and maximizing research. From making key decisions and closing the sale to maintaining good relationships with clients and tapping into powerful information sources beyond the Web, this first-rate collection of tips, tricks, and techniques is the key to building a successful information business.

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Product Details

  • ISBN-13: 9781573879156
  • Publisher: Information Today, Inc.
  • Publication date: 4/12/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition description: Second Edition, Second edition
  • Edition number: 2
  • Pages: 512
  • File size: 873 KB

Meet the Author

Mary Ellen Bates is the owner of Bates Information Services, Inc., a company that specializes in providing research and analysis to business professionals. She writes regularly for EContent, ONLINE, and Searcher magazines, and she is the contributing editor for The Information Advisor. She is the author of Mining for Gold on the Internet, The Online Deskbook, Super Searchers Cover the World, and Super Searchers Do Business. She is the coauthor of Researching Online For Dummies. She lives near Boulder, Colorado.

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Table of Contents

About the Author

Dedication

Acknowledgements

Foreword

Introduction

 

Section 1: Getting Started

Chapter 1: What’s an Independent Info Pro?

Chapter 2: A Day in the Life of an Independent Info Pro

Chapter 3: The Joys and Frustrations of Being an Independent Info Pro

Chapter 4: Are You a Potential Independent Info Pro?

Chapter 5: Who You Are and What You Do

Chapter 6: Understanding Your Competition

Chapter 7: Structuring Your Business

Chapter 8: Before You Launch

Chapter 9: Setting Up Your Business

Chapter 10: You.com

Chapter 11: Business Apps for Info-Entrepreneurs

Chapter 12: Work & The Rest of Your Life

 

Section 2: Running the Business

Chapter 13: Managing Your Clients

Chapter 14: Money, Money, Money

Chapter 15: Setting Rates and Fees

Chapter 16: Subcontracting, or, I'll Scratch Your Back If You Scratch Mine

Chapter 17: Ethics and Legalities

Chapter 18: Professional Development

Chapter 19: Strategic Planning

Chapter 20: Your NEXT Five Years

 

Section 3: Marketing

Chapter 21: Marketing Do’s and Don'ts

Chapter 22: Your Marketing Plan

Chapter 23: Your Business Image

Chapter 24: Marketing on the Web

Chapter 25: Print and EPrint Marketing

Chapter 26: Marketing By Writing and Speaking

Chapter 27: Starting the Word of Mouth

Chapter 28: Public Relations

 

Section 4: Researching

Chapter 29: The Reference Interview

Chapter 30: Thinking Like a Researcher

Chapter 31: Online Research Basics

Chapter 32: Web Research 101

Chapter 33: Specialized Web Databases

Chapter 34: Professional Online Services

Chapter 35: Telephone Research

Chapter 36: Public Records Research

Chapter 37: Deliverables

Chapter 38: Other Services You Can Offer

 

Appendices

A. AIIP

B. Websites Mentioned in this Book

C. People Quoted in this Book Index

 

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