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Building & Running a Successful Research Business: A Guide for the Independent Professional
     

Building & Running a Successful Research Business: A Guide for the Independent Professional

by Mary Ellen Bates, Reva Basch (Editor)
 
Online research is one of the hottest work-from-home business opportunities of the decade, and this handbook provides the information necessary to launch, manage, and build a successful research business. Explained is every step of the process including getting started, running the business, marketing, and researching. The important question of "is this business right

Overview

Online research is one of the hottest work-from-home business opportunities of the decade, and this handbook provides the information necessary to launch, manage, and build a successful research business. Explained is every step of the process including getting started, running the business, marketing, and researching. The important question of "is this business right for you?" is addressed in detail, as are how to close the sale, managing clients, promoting services on the web, and tapping into powerful information sources beyond the web. Also provided are a description of the types of research indep<%END%>ent information professionals are expected to provide and surveys of the online and offline tools necessary to build expertise and ensure a satisfied clientele.

Author Biography: Mary Ellen Bates is the owner of Bates Information Services, an Internet research consulting firm. She is a contributing editor of The Information Advisor and a columnist for online topics for EContent and ONLINE magazines. She is the coauthor of Researching Online for Dummies and the author of Mining for Gold on the Internet and The Online Deskbook. She lives in Washington, D.C.

Product Details

ISBN-13:
9780910965620
Publisher:
Information Today, Inc.
Publication date:
04/01/2003
Edition description:
Older Edition
Pages:
472
Product dimensions:
7.50(w) x 9.20(h) x 1.00(d)

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