Building Social Business: The New Kind of Capitalism That Serves Humanity's Most Pressing Needs [NOOK Book]

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Overview

Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a visionary new dimension for capitalism which he calls “social business.” By harnessing the energy of profit-making to the objective of fulfilling human needs, social business creates self-supporting, viable commercial enterprises that generate economic growth even as they produce goods and services that make the world a better place.

In this book, Yunus shows how social business has gone from being a theory to an inspiring practice, adopted by leading corporations, entrepreneurs, and social activists across Asia, South America, Europe and the US. He...

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Overview

Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a visionary new dimension for capitalism which he calls “social business.” By harnessing the energy of profit-making to the objective of fulfilling human needs, social business creates self-supporting, viable commercial enterprises that generate economic growth even as they produce goods and services that make the world a better place.

In this book, Yunus shows how social business has gone from being a theory to an inspiring practice, adopted by leading corporations, entrepreneurs, and social activists across Asia, South America, Europe and the US. He demonstrates how social business transforms lives; offers practical guidance for those who want to create social businesses of their own; explains how public and corporate policies must adapt to make room for the social business model; and shows why social business holds the potential to redeem the failed promise of free-market enterprise.

Editorial Reviews

Library Journal
Yunus (Creating a World Without Poverty) uses the selfish/selfless dichotomy of human nature to explain the fundamental difference between his concept of for-profit business vs. the social business. While the former seeks to maximize profit for the benefit of the owners, the latter aims to pursue social objectives for the benefit of poor customers and employees. Likewise, the social business differs from a traditional nonprofit because, like a for-profit business, it is self-sustaining through its sale of goods and services. Yunus developed the social business concept during the crushing 1974 Bangladesh famine. Local villagers, seeking aid for their entrepreneurial endeavors, found themselves virtually enslaved to moneylenders. By repaying the loans owed by these 42 enterprising souls, Yunus stumbled on the concept of microcredit. VERDICT Yunus engagingly profiles international social businesses, whether launched by multinational corporations or conceived by ordinary people with a vision to solve social problems. He offers practical advice for starting your own social businesses: from idea generation to the nuts and bolts of launching and running the concern. His impassioned dream of a different version of capitalistic endeavor is as inspirational as it is practical.—Carol J. Elsen, Univ. of Wisconsin-Whitewater

Product Details

  • ISBN-13: 9781586488635
  • Publisher: PublicAffairs
  • Publication date: 5/11/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 256
  • Sales rank: 160,278
  • File size: 353 KB

Meet the Author

Muhammad Yunus
Muhammad Yunus
Muhammad Yunus was born in Chittagong , Bangladesh, educated at Dhaka University, was awarded a Fulbright scholarship to study economics at Vanderbilt University, and became head of the economics department at Chittagong University in 1972. He is the founder and managing director of Grameen Bank. Yunus and Grameen Bank are winners of the 2006 Nobel Peace Prize.

Karl Weber is a writer based in Irvington, New York. He co-authored Yunus’s best-selling book, Creating a World Without Poverty.

Table of Contents

Introduction Social Business---From Dream to Reality

1 Why Social Business? 1

2 Growing Pains 33

Lessons in Adaptation and Change from the Story of Grameen Danone

3 Launching a Social Business 57

4 To Cure One Child 95

A Case of Social Business in Healthcare

5 Legal and Financial Frameworks for Social Business 111

6 Grameen Veolia Water 133

A Social R&D Project for Addressing the World Water Crisis

7 Creating a Global Infrastructure for Social Business 153

8 Glimpses of Tomorrow 173

More Social Businesses Are on the Way

9 The End of Poverty 195

The Time is Here 195

Index 207

Customer Reviews

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