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No matter what your organization sells, a well-executed commerce solution can extend your business globally, boost profitability, and help you seize new opportunities faster. Drawing from their extensive, in-the-field experience, online business experts Clayton Peddy and Derek Armentrout teach you to quickly build and deploy a scalable, high-performance site using Commerce Server 2002. They detail how to customize your own solution—incorporating components such as a product catalog, a shopping cart, user ...
No matter what your organization sells, a well-executed commerce solution can extend your business globally, boost profitability, and help you seize new opportunities faster. Drawing from their extensive, in-the-field experience, online business experts Clayton Peddy and Derek Armentrout teach you to quickly build and deploy a scalable, high-performance site using Commerce Server 2002. They detail how to customize your own solution—incorporating components such as a product catalog, a shopping cart, user profiles, content management, and data-warehousing and analysis capabilities. You get focused, field-proven techniques and hands-on instruction—along with reusable Code Candy from real-world solutions.
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Acknowledgments; Introduction; Who The Book Is For; Using the Sample Site; Support Information; Getting Started; Chapter 1: Taking on the E-Commerce Challenge; 1.1 The Challenges of Commerce Sites; 1.2 Introducing Commerce Server; 1.3 Introducing Content Management Server; 1.4 Choosing a Site Architecture; 1.5 Summary; Chapter 2: Defining Site Requirements; 2.1 Preparing to Gather Requirements; 2.2 Organizing Your Requirements; 2.3 Documenting the Requirement Details; 2.4 Summary; Global Features of Commerce Sites; Chapter 3: Authenticating and Managing Users; 3.1 Creating a Profile; 3.2 Using Profiles in a Site; 3.3 Creating Custom Profiles; 3.4 Using Custom Objects in Profiles; 3.5 Encrypting Sensitive Data; 3.6 Designing an Authentication Strategy; 3.7 Using Authentication Tickets; 3.8 Authenticating Users on Site Pages; 3.9 Summary; Chapter 4: Designing Catalogs; 4.1 Creating the Catalog Definition; 4.2 Organizing Products by Using Categories; 4.3 Managing Products; 4.4 Using Multiple Catalogs; 4.5 Building Catalogs for the Enterprise; 4.6 Summary; Chapter 5: Using Content Management Server 2002; 5.1 The Need for Content Management; 5.2 Introduction to Content Management Server; 5.3 Using CMS with Commerce Server; 5.4 Summary; Chapter 6: Targeting Users; 6.1 Building Campaigns; 6.2 Inside the Content Selection Framework; 6.3 Summary; Chapter 7: Creating the Page Framework; 7.1 Using Pipelines; 7.2 Creating Scalable Sites with Caching; 7.3 Summary; Building the Commerce Site Pages; Chapter 8: Building the Browse Area; 8.1 Functional Areas of the Consumer Site; 8.2 Browse Path Overview; 8.3 Developing the Browse Pages; 8.4 Adding Browse Page Features; 8.5 Implementing Search Functionality; 8.6 Summary; Chapter 9: Building the Registration and Profile Area; 9.1 Registration and Profile Area Overview; 9.2 Global Considerations for the Registration and Profile Area; 9.3 Developing the Registration Pages; 9.4 Summary; Chapter 10: Building the Buy Path; 10.1 Overview of the Buy Path; 10.2 Developing the Shopping Basket Page; 10.3 Developing the Checkout Process; 10.4 Speeding Up the Checkout Process; 10.5 Summary; Managing the Commerce Site; Chapter 11: Managing the Product Catalog; 11.1 Site Management Using Business Desk; 11.2 Creating Your Own Catalog Management Tools; 11.3 Summary; Chapter 12: Managing Campaigns; 12.1 Managing Campaigns with Business Desk; 12.2 Building Custom Tools; 12.3 Summary; Chapter 13: Managing Users and Orders; 13.1 Managing Users; 13.2 Managing Orders; 13.3 Summary; Backoffice Infrastructure; Chapter 14: Sending E-Mail from the Commerce Site; 14.1 Sending E-Mail from Site Pages; 14.2 Using the Direct Mailer; 14.3 External E-Mail Systems; 14.4 Summary; Chapter 15: Processing Orders; 15.1 Fulfilling Orders Manually; 15.2 Integrating with BizTalk Server; 15.3 Integrating Directly with a Third-Party System; 15.4 Reporting Order Status to Users; 15.5 Managing Returns; 15.6 Summary; Chapter 16: Migrating from a Legacy Site; 16.1 Migrating Users; 16.2 Migrating the Product Catalog; 16.3 Migrating Orders; 16.4 Designing a Migration Strategy; 16.5 Summary; Chapter 17: Analyzing Data with the Data Warehouse; 17.1 The Structure of the Data Warehouse; 17.2 Loading the Data Warehouse; 17.3 Using Reports; 17.4 Summary; Chapter 18: Deploying Your Site; 18.1 Configuring the Environments; 18.2 Building a Deployment Release; 18.3 Pushing Your Site Through Multiple Environments; 18.4 Summary; The Successful E-Commerce Team; Architect; Developer; Database Administrator; Network Infrastructure Engineer; Creative Designer; Quality Assurance; Product Manager; Project Manager; About the Authors; Derek Armentrout; Clayton C. Peddy; Abacus; Microsoft License Agreement: Book Companion CD; Software Product License; Disclaimer of Warranty; Miscellaneous;