Building Strong Congregations: Attracting, Serving, and Developing Your Membership

Overview

You probably have a fairly good idea of what it took to construct the building in which your congregation meets. First, there was a recognized need for a building, followed by a budget, blueprints, fund-raising, construction workers, and building materials, and voilà! The structure proudly stands as a monument to the effective implementation of a well-thought-out plan.

The process of building a strong congregation is basically the same. And ...

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Overview

You probably have a fairly good idea of what it took to construct the building in which your congregation meets. First, there was a recognized need for a building, followed by a budget, blueprints, fund-raising, construction workers, and building materials, and voilà! The structure proudly stands as a monument to the effective implementation of a well-thought-out plan.

The process of building a strong congregation is basically the same. And you've got to start with a plan.

Building Strong Congregations contains the tools you need to make your congregation's ministry more effective. Worksheets after each chapter walk you through a step-by-step application of the material covered and help you put together a plan of action. You'll also learn how to find answers unique to your organization for such questions as:

What is your congregation's mission?

Whom should your congregation try to reach, and how?

What does your congregation have to offer?

Why should people choose to associate with your congregation and not the one down the street?

How would their needs be met?

How do you ensure that they will want to remain active participants in the life and ministry of your congregation?

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Product Details

  • ISBN-13: 9780812704907
  • Publisher: Autumn House Publishing Company
  • Publication date: 2/1/2009
  • Edition description: New Edition
  • Pages: 558
  • Product dimensions: 6.40 (w) x 9.25 (h) x 0.37 (d)

Table of Contents

List of Exhibits 9

Preface 13

Introduction 19

Part 1 Marketing and Religion in a Dynamic Environment 23

Chapter 1 The Intersection of Marketing and Religion 25

Chapter 2 The Heart of Twenty-first-Century Marketing 50

Chapter 2 Supplement: An Application of the Effective Marketing Process Model: Starting a Grief Ministry 72

Part 2 Adopt a Marketing Philosophy 77

Chapter 3 Serving People Effectively: The Responsive Congregation 79

Part 3 Develop an Understanding 100

Chapter 4 How to Understand: Marketing Research 102

Chapter 5 What to Understand: Factors Influencing Behavior 149

Part 4 Plan the Marketing Strategy 185

Chapter 6 Thinking Like a Marketing Strategist: Fundamental Marketing Concepts 187

Chapter 7 Market Segmentation, Targeting, and Positioning 249

Chapter 8 Strategic Marketing Planning 301

Part 5 Design and Implement the Marketing Tactics 340

Chapter 9 Product, Price, and Place Decisions 342

Chapter 10 Marketing Communication Decisions 394

Chapter 11 Fund-raising Decisions 470

Part 6 Connect With Exchange Partners 495

Chapter 12 Fellowship Marketing 497

Chapter 13 Evaluating Our Program 535

Resource Guide 548

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