Building Support for Your School: How to Use Children's Work to Show Learning

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This book demonstrates how educators can use children's work to communicate what is being learned in early childhood and elementary school classrooms. Extending the work begun in Windows on Learning: Documenting Young Children's Work, this new book combines Judy Helm's experience with documentation and Amanda Helm's expertise in marketing and public relations to provide the tools educators need to present powerful evidence other than test scores that children are learning. Part I explains the need for school personnel to communicate more effectively and examines how professional strategies can make a difference. Part II presents seven strategies for implementing more effective professional communication. Part III is a handbook of resources on communication techniques.

Book Features: Strategies from the communication field to help teachers and administrators process, display, publish, and share documentation of children's work with parents and other members of the community. Demonstrations of how the strategies and methods are used in real classrooms and schools-including interviews with teachers, administrators, and parents; examples of children's work; photographs; and a full-color insert. Examples of communication pieces used by schools and childcare centers to disseminate information about what children are learning.

About the Author:
Judy Harris Helm assists schools and early childhood programs through her consulting and training company, Best Practices, Inc.

About the Author:
Amanda Helm is an assistant professor of marketing at the University of Wisconsin-Whitewater

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Product Details

  • ISBN-13: 9780807747148
  • Publisher: Teachers College Press
  • Publication date: 9/18/2006
  • Edition description: 1ST
  • Pages: 128
  • Product dimensions: 8.50 (w) x 11.00 (h) x 0.32 (d)

Table of Contents

Ch. 1 Opening windows into schools : today's communication challenges 3
Ch. 2 Opening windows for educators : the need to communicate strategically 11
Ch. 3 Window on the communication process : how professional communicators view communication 19
Ch. 4 Strategy 1 - analyze your audience : understanding education audiences 23
Ch. 5 Strategy 2 - invest in the most credible communicators : teachers, principals, and children 34
Ch. 6 Strategy 3 - convince with evidence : the power of documentation 40
Ch. 7 Strategy 4 - plan your message : deciding what to say 50
Ch. 8 Strategy 5 - incorporate evidence : ways to share your documentation 64
Ch. 9 Strategy 6 - follow design conventions : making communication look professional 74
Ch. 10 Strategy 7 - reach out to the media : connecting with your community 82
Ch. 11 Foundation builders : resources for thinking strategically 95
Ch. 12 Tools for opening windows : looking professional 106
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