Building the Responsive Organizationby Mike Walters
Over the next decade, business can expect to face changes in competition, markets, the economic environment, technology and human resources. Of all these factors, employees are the resource that most managers know the least about. What are employees expectations, what is morale like, and how is the organization structured? All of these questions require a qualified answer for an organization to cope and move with change.
This text offers comprehensive, practical advice on how to use surveys - interviews, questionnaires and focus groups - so that managers can build a comprehensive picture of how their organization operates in terms of culture, climate and motivation. From this baseline of information managers should be prepared to create strategies for, and cope with, change. With step-by-step guidance, covering the major issues (such as dealing with resistance to surveys) and case study examples, "Building the Responsive Organization" aims to offer a way forward for businesses of all types and sizes.
- McGraw-Hill Companies, The
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