Building Your Business with Google for Dummies

Building Your Business with Google for Dummies

3.5 2
by Brad Hill
     
 

  • The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day
  • Written by a veteran For Dummies author working in cooperation with Google, which will help support the book
  • From selecting the right keywords to

Overview

  • The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day
  • Written by a veteran For Dummies author working in cooperation with Google, which will help support the book
  • From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers
  • Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them

Editorial Reviews

From the Publisher
“…clear and well-placed diagrams…plain English explanations…” (Internet Works, Autumn 2004)

Product Details

ISBN-13:
9780764571435
Publisher:
Wiley
Publication date:
06/15/2004
Series:
For Dummies Series
Pages:
384
Sales rank:
1,229,430
Product dimensions:
7.30(w) x 9.10(h) x 0.60(d)

Meet the Author

Brad Hill has worked in the online field since 1992 and is a preeminent advocate of the online experience. As a bestselling author of books and columns, Hill reaches a global audience of consumers who rely on his writings to help determine their online service choices.
Brad’s books include a Publishers Weekly bestseller and a Book-of-the-Month Club catalog selection. Brad’s titles in the For Dummies series include Internet Searching For Dummies, Google For Dummies, and Yahoo! For Dummies. In other venues, Brad writes about cybercultural trends, digital music, virtual investing, and all sorts of online destinations. He is often consulted about the media’s coverage of the Internet. He appears on television, radio, Webcasts, and is quoted in publications such as Business Week, The New York Times, USA Today, and PC World.
Brad is a staff blogger at Weblogs Inc. (www.weblogsinc.com), where he runs the Search Engine Marketing weblog (SEM.weblogsinc.com) and contributes to several others. He also operates The Digital Songstream (www.Digital Songstream.com), a news and review site for digital music. Brad’s personal site (www.bradhill.com) describes all his current projects and provides an e-mail link.
Brad doesn’t get outdoors much. Sunshine baffles him. As compensation, he is listed in Who’s Who and is a member of The Authors Guild.

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Building Your Business with Google for Dummies (Dummies Series) 3.5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
Guest More than 1 year ago
A wealth of info, telling you everything that's available to do...but never telling you what to do. Starting an AdWords campaign is easy. Probably too easy, as your first attempt(s) will be wrong. The information to do it right is in here, but MUST be tempered by some trial and error. Buy the book. Start a campaign...then start another...then start another. You might get it right on your third or fourth attempt.