Table of Contents
1 Builder Personality: The Essential Force for Growth 1
Part 1 The Builders of Growth: How Drivers, Explorers, Crusaders, and Captains Build Differently
2 The Driver: Relentless, Commercially Focused, and Highly Confident 28
3 The Explorer: Curious, Systems-Centric, and Dispassionate 58
4 The Crusader: Audacious, Mission-Inspired, and Compassionate 88
5 The Captain: Pragmatic, Team-Enabling, and Direct 118
Part 2 Assembling Your Best Crews for Growth: Finding Those Who Best Leverage Your Builder Personality
6 Partnering With Cobuilders: Choosing Collaborators Who Fit You Best 153
7 Recruiting Your Inside Team: Selecting the People Who Work Best with You 175
8 Attracting Your Best Financial Sponsors: Powering Vision with the Right Capital 187
Part 3 Becoming the Best Builder You Can Be: Strategies for Enhancing Your Impact
9 Expanding Your Repertoire: Growing Beyond the Limits of Your Own Personality 211
Appendix A Our Research Methodology: How We Decoded the Secrets of Entrepreneurial Builders 231
Appendix B Builder Archetypes: Response Patterns for Each Builder Type 243
Notes 249
Index 255
Acknowledgments 263
About the Authors 267