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Built for Use: Driving Profitability through the User Experience
     

Built for Use: Driving Profitability through the User Experience

by Karen Donoghue, Michael Schrage, Michael D. Schrage
 

The first practical guide to linking business strategy with the art and science of user experience and online design

It has becoming increasingly clear that the big winners in the E-business arena are those that practice customer-centric design. While there are a multitude of good books on the art and science of user interface and website design, until

Overview

The first practical guide to linking business strategy with the art and science of user experience and online design

It has becoming increasingly clear that the big winners in the E-business arena are those that practice customer-centric design. While there are a multitude of good books on the art and science of user interface and website design, until Built For Use, there were none that focused on user experience from the corporate strategist's and marketing manager's perspectives. Drawing upon her work as a user-experience strategist for numerous Fortune 1,000 firms, Karen Donoghue explores the dynamics of business strategy and user experience in a concise, jargon-free manner for nontechnical managers. With the help of fascinating and instructive before-and-after case studies, she helps managers become fluent in the language of user-experience; identifies user-experience and designstrategy best practices; explains how to determine what customers want; and much more.

Product Details

ISBN-13:
9780071383042
Publisher:
McGraw-Hill Companies, The
Publication date:
02/12/2002
Pages:
272
Product dimensions:
6.20(w) x 9.10(h) x 1.05(d)

Meet the Author

Karen Donoghue is founder and principal of HumanLogic, a strategic user-experience firm servicing Fortune 1000 clients, including Fidelity Investments, State Street Global Advisors, Reuters, Ltd., FleetBoston Financial, EMC Corporation, and Trellix Corporation. HumanLogic also serves many dot-com start-ups such as Raging Bull and MidnightTrader. She has been involved in the planning and development of innovative user experiences since 1987. Ms. Donoghue is a graduate of the prestigious MIT Media Lab and sits on the board of the MIT Enterprise Forum of Cambridge. She holds six U.S. patents on user interface technologies.

For the latest information, resources, and insights about user-experience strategy for managers, visit the Built for Use Web site at http://www.builtforuse.com

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