Built to Learn

by Cliff Purington, Chris Butler, Sarah Fister Gale

Overview

Aerospace giant Rockwell Collins typified the old-fashioned corporate approach to organizational learning: lackluster offerings in bland classroom settings, with little connection to the needs of employees or the goals of the company. Enter Cliff Purington and Chris Butler, who in three years transformed Rockwell into a full-fledged learning organization. With a strategy-based and technology-driven learning approach, a 400 percent increase in offerings, 24/7 access for 17,000 worldwide employees, and cost savings of $23 million, Rockwell is lauded and emulated by organizations all over the world. For this vital book, Purington and Butler have organized their revolutionary approach into 10 clear steps that can similarly transform any company. Readers will learn new ways to build relationships, define core learning objectives, present a solid business case, and implement programs and assess their value. Each step offers detailed processes to follow, and explains what worked (and what didn’t), revealing the secrets behind Rockwell’s stunning transformation.

Product Details

ISBN-13:	9780814427187
Publisher:	AMACOM
Publication date:	06/01/2003
Sold by:	HarperCollins Publishing
Format:	eBook
Pages:	256
File size:	1 MB

About the Author

Cliff Purington (Cedar Rapids, IA) is the director of learning at Rockwell Collins.

Chris Butler (Santa Barbara, CA) is president and cofounder of the Performance Engineering Group.

Sarah Fister Gale (Minneapolis, MN) is a journalist whose work has appeared in Training and Online Learning magazines.

Table of Contents

	Preface	ix
	Acknowledgments	xi
	Introduction	1
Part I	Plan Your Work	11
Chapter 1	Step 1--Understand the Business	13
Chapter 2	Step 2--Conduct the Organizational Assessment	29
Chapter 3	Step 3--Define Your Core Objectives	59
Chapter 4	Step 4--Plan Your Strategy	77
Chapter 5	Step 5--Select Your Vendors	117
Chapter 6	Step 6--Build the Business Case	135
Part II	Work Your Plan	155
Chapter 7	Step 7--Take the Show on the Road	157
Chapter 8	Step 8--Implement	171
Chapter 9	Step 9--Assess and Modify	195
Chapter 10	Step 10--Celebrate Your Success	209
Chapter 11	Looking Toward the Future	225
Chapter 12	Lessons Learned	233
	Index	249
	About the Authors	259

What People are Saying About This

From the Publisher

T+D: "An accessible and practical account of the experience in dealing with KM [knowledge management] issues...I would recommend Built to Learn to any trainer who’s developing new learning strategies, especially involving e-learning technology. The book portrays an encouraging example of the kind of change journey that’s possible, and it gives clear and practical steps for getting there. The authors have done a good job of sharing what they’ve learned to help the rest of us along the way."

Editorial Reviews

an accessible and practical account of the experience in dealing with KM [knowledge management] issues...I would recommend Built to Learn to any trainer who's developing new learning strategies, especially involving e-learning technology. The book portrays an encouraging example of the kind of change journey that's possible, and it gives clear and practical steps for getting there. The authors have done a good job of sharing what they've learned to help the rest of us along the way.

T + D

T+D: "…an accessible and practical account of the experience in dealing with KM [knowledge management] issues….I would recommend Built to Learn to any trainer who’s developing new learning strategies, especially involving e-learning technology. The book portrays an encouraging example of the kind of change journey that’s possible, and it gives clear and practical steps for getting there. The authors have done a good job of sharing what they’ve learned to help the rest of us along the way."

From the Publisher