Bundle: Launching New Ventures: An Entrepreneurial Approach, Loose-leaf Version, 8th + MindTap, 1 term Printed Access Card

by Kathleen R. Allen

Overview

Students save money by purchasing this bundle which includes Launching New Ventures: An Entrepreneurial Approach, Loose-leaf Version, 8th, and access to MindTap. With a single login for MindTap, you can connect with your instructor, organize coursework, and have access to a range of study tools, including e-book and apps all in one place! MindTap helps you learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards, and practice quizzes. Access to this product is valid for 6 months of usage.

Product Details

ISBN-13:	9780357209554
Publisher:	Cengage Learning
Publication date:	01/01/2019
Edition description:	8th ed.
Product dimensions:	8.50(w) x 11.00(h) x 1.25(d)

About the Author

Kathleen Allen, PhD is a professor of entrepreneurship at the USC Marshall School of Business and founding director of the Marshall Center for Technology Commercialization. Allen works with scientists and engineers to identify markets and applications for their technologies, develop commercialization teams, and prepare them to launch ventures and seek funding. She is the author of more than 15 books in the field of entrepreneurship and technology commercialization. Her personal entrepreneurial endeavors include two successful companies in commercial real estate brokerage, development, and investment, and two technology-based businesses that commercialized patented technologies. Dr. Allen served as entrepreneur-in-residence to a major aerospace firm, serves as advisor to several private companies, and is director of a NYSE company. She was just selected as Entrepreneurship Educator of the Year for 2014 by the U.S. Association for Small Business and Entrepreneurship.