Burn Your Business Plan!: What Investors Really Want from Entrepreneurs / Edition 1

Burn Your Business Plan!: What Investors Really Want from Entrepreneurs / Edition 1

by David E. Gumpert
     
 

ISBN-10: 0970118155

ISBN-13: 9780970118158

Pub. Date: 03/01/2003

Publisher: Lauson Pub

Breaking ranks with conventional wisdom, this book argues that writing a business plan unnecessarily wastes time and, in fact, could be counterproductive. This careful study examines start-up experiences and the minimal role of business plans in the practices of such entrepreneurs as Bill Gates and Michael Dell. Small business owners are urged instead to focus on key

Overview

Breaking ranks with conventional wisdom, this book argues that writing a business plan unnecessarily wastes time and, in fact, could be counterproductive. This careful study examines start-up experiences and the minimal role of business plans in the practices of such entrepreneurs as Bill Gates and Michael Dell. Small business owners are urged instead to focus on key hands-on tasks that are more likely to impress professional investors-tasks such as preparing an effective oral presentation, writing a clear and compelling synopsis, developing a web site that captures a business model, and assembling hard-hitting financial projections. Provided are a sample synopsis that helped attract $4 million of investment capital, examples of effective financial projections, 10 ways to demonstrate demand for a product or service, and a detailed case study of an entrepreneur who raised more than $50 million of investment funds-without the use of a written business plan. Entrepreneurs learn inside tips for how to value company stock, how to network most effectively to attract the interest of investors, and how to negotiate from strength with prospective investors.

Author Biography: David E. Gumpert is the author of How to Really Create a Successful Business Plan and the coauthor of Business Plans That Win $$$. He is the former small business editor of Harvard Business Review. He lives in Needham, Massachusetts.

Product Details

ISBN-13:
9780970118158
Publisher:
Lauson Pub
Publication date:
03/01/2003
Edition description:
New Edition
Pages:
178
Product dimensions:
6.00(w) x 8.90(h) x 0.50(d)

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