Bursts: The Hidden Pattern Behind Everything We Do

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Overview

"Can we scientifically predict our future? Scientists and pseudoscientists have been pursuing this mystery for hundreds and perhaps thousands of years. But now, amazing new research is revealing that patterns in human behavior, previously thought to be purely random, follow predictable laws." "Albert-Laszlo Barabasi, already the world's preeminent researcher on the science of networks, describes his work on this profound mystery in Bursts, a stunningly original investigation into human behavior. His approach relies on the way our lives have become digital. Mobile phones, the Internet, and e-mail have made human activities more accessible to quantitative analysis, turning our society into a huge research laboratory. All

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Overview

"Can we scientifically predict our future? Scientists and pseudoscientists have been pursuing this mystery for hundreds and perhaps thousands of years. But now, amazing new research is revealing that patterns in human behavior, previously thought to be purely random, follow predictable laws." "Albert-Laszlo Barabasi, already the world's preeminent researcher on the science of networks, describes his work on this profound mystery in Bursts, a stunningly original investigation into human behavior. His approach relies on the way our lives have become digital. Mobile phones, the Internet, and e-mail have made human activities more accessible to quantitative analysis, turning our society into a huge research laboratory. All those electronic trails of time-stamped texts, voice mails, and searches add up to a previously unavailable massive data set that tracks our movements, our decisions, our lives. Analysis of these trails is offering deep insights into the rhythm of how we do everything. His finding? We work and fight and play in short flourishes of activity followed by next to nothing. Our daily pattern isn't random, it's "bursty." Bursts uncovers an astonishing deep order in our actions that makes us far more predictable than we like to think." "Illustrating this revolutionary science, Barabasi artfully weaves together the story of a sixteenth-century burst of human activity - a bloody medieval crusade launched in his homeland, Transylvania - with the modern tale of a contemporary artist hunted by the FBI through our post-9/11 surveillance society. These narratives illustrate how predicting human behavior has long been the obsession, sometimes the duty, of those in power. Barabasi's wide range of examples from seemingly unrelated areas includes how dollar bills move around the United States, the pattern everyone follows in writing e-mail, the spread of epidemics, and even the flight patterns of albatross. In all these phenomena a virtually identical bursty pattern emerges, a reflection of the universality of human behavior." Bursts reveals where individual spontaneity ends and predictability in human behavior begins. The way you think about your own potential to do something truly extraordinary will never be the same.

What People Are Saying

Clay Shirky
In Linked, Barabási showed us how complex networks unfold in space. In Bursts, he shows us how they unfold in time. Your life may look random to you, but everything from your visits to a web page to your visits to the doctor are predictable, and happen in bursts. (Clay Shirky, author of Here Comes Everybody)
Nassim Taleb
Barabási is one of the few people in the world who understand the deep structure of empirical reality. (Nassim Taleb, author of The Black Swan)
Nicholas A. Christakis
Albert-László Barabási, famous for his work on networks, now brings a physicist's penetrating eye to a sweeping range of human activities, from migration to web browsing, from wars to billionaires, from illnesses to letter writing, from the Department of Homeland Security to the Conclave of Cardinals. Barabási shows how, when we closely observe human behavior, a pattern of bursts appears in what has long seemed a random mess. These bursts are both mathematically predictable and beautiful. What a joy it is to read him. You feel like you have emerged from the water with your back to the sun, invigorated, to see a new vista that, while it had always been there, you had just never seen. (Nicholas A. Christakis, M.D., Ph.D., Harvard University, coauthor of Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives)
Ogi Ogas
Bursts is a rich, rewarding read that illuminates a cutting-edge topic: the patterns of human mobility in an era of total surveillance. Once again, Barabásí reveals the mathematical code concealed within the apparent chaos of modern life. Central to Bursts is the notion that human behavior is not random, but precisely follows the shape of a power law, resulting in a rare number of high-mobility outliers with fascinating implications for street traffic, cellular communications, and homeland security.

The narrative structure of Barabási's provocative book mimics the very pattern of bursts, as abrupt and seemingly random jumps through the lives of a post-modern sculptor, a medieval Hungarian revolutionist, and Albert Einstein eventually converge on a single harmonious theme: that our actions are governed by a deeper meaning that can only be deciphered through the brave lens of mathematics. (Ogi Ogas, Ph.D., and Sai Gaddam, Ph.D., Boston University)

Product Details

  • ISBN-13: 9780525951605
  • Publisher: Penguin Group (USA) Incorporated
  • Publication date: 4/29/2010
  • Pages: 304
  • Sales rank: 537,257
  • Product dimensions: 6.48 (w) x 9.30 (h) x 1.06 (d)

Meet the Author

Albert-László Barabási is a pioneer of real-world network theory and author of the bestseller, Linked: How Everything is Connected to Everything Else and What It Means for Business, Science, and Everyday Life. At 32, he was the youngest professor to be named the Emil T. Hofmann Professor of Physics at the University of Notre Dame and has won numerous awards for his work, including the FEBS Anniversary Prize for Systems Biology and the John von Neumann Medal for outstanding achievements. He currently lives in Boston and is Distinguished Professor and Director of the Center for Network Science at Northeastern University.

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