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Dennis W. WhiteThis is a time of maximum danger for our country—a time of crisis. The American people historically turn to the President during these times for explanation, for comfort, and for exhortation to purpose. Yet, the President does not speak directly to the people. His speech is mediated; he speaks through the media, members of the media comment on presidential speech, and others comment on the comment. In short, the media 'frames' the presidential message, thus ensuring certain reactions to it.
Jim Kuypers is the best in the business at explaining presidential crisis communication and its relationship to the media. Regardless of your partisan position on the War on Terror, Bush's War: Media Bias and Justifications for War in a Terrorist Age must be on your reading list.