Business and Big Data: Influencing Consumers
The fast-paced and profitable world of business involves important information, such as big data. This kind of information can be helpful for businesses, but it can also be used in ways that are not ethical. The informative and age-appropriate main text discusses shady business practices, fraudulent banking, multinationals, industrial espionage, and big data’s influence in retail and advertising. Eye-catching, full-color photographs, informational sidebars, and fun fact boxes are included to provide readers with a more complete understanding of how business practices impact their lives.
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Business and Big Data: Influencing Consumers
The fast-paced and profitable world of business involves important information, such as big data. This kind of information can be helpful for businesses, but it can also be used in ways that are not ethical. The informative and age-appropriate main text discusses shady business practices, fraudulent banking, multinationals, industrial espionage, and big data’s influence in retail and advertising. Eye-catching, full-color photographs, informational sidebars, and fun fact boxes are included to provide readers with a more complete understanding of how business practices impact their lives.
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Business and Big Data: Influencing Consumers

Business and Big Data: Influencing Consumers

by Ellis Roxburgh
Business and Big Data: Influencing Consumers

Business and Big Data: Influencing Consumers

by Ellis Roxburgh

Hardcover(Library Binding)

$34.60 
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Overview

The fast-paced and profitable world of business involves important information, such as big data. This kind of information can be helpful for businesses, but it can also be used in ways that are not ethical. The informative and age-appropriate main text discusses shady business practices, fraudulent banking, multinationals, industrial espionage, and big data’s influence in retail and advertising. Eye-catching, full-color photographs, informational sidebars, and fun fact boxes are included to provide readers with a more complete understanding of how business practices impact their lives.

Product Details

ISBN-13: 9781534564305
Publisher: Greenhaven Publishing LLC
Publication date: 07/30/2018
Series: Classified: Secrets You're Not Supposed to Know Series
Pages: 48
Product dimensions: 7.30(w) x 9.40(h) x 0.30(d)
Age Range: 10 - 13 Years

Table of Contents

Changing Business 4

Big Data 6

Marketing and Retail 14

Finance and Fraud 22

Multinationals 30

Industrial Espionage 38

Glossary 46

Further Resources 47

Index 48

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