Business and Competitive Analysis

Business and Competitive Analysis

4.6 5
by Craig S. Fleisher, Babette E. Bensoussan
     
 

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ISBN-10: 0132161583

ISBN-13: 9780132161589

Pub. Date: 06/30/2010

Publisher: FT Press

The Definitive How-To Guide for Business and Competitive Analysis

  • Transform raw data into compelling, actionable business recommendations
  • Answer the questions executives ask—“What?” “So What?” and “Now What?”
  • Today’s 24 most valuable techniques: how to choose them, how to use them
  • For

Overview

The Definitive How-To Guide for Business and Competitive Analysis

  • Transform raw data into compelling, actionable business recommendations
  • Answer the questions executives ask—“What?” “So What?” and “Now What?”
  • Today’s 24 most valuable techniques: how to choose them, how to use them
  • For everyone who performs analysis: managers, consultants, functional specialists, and strategists
  • A completely new book by the authors of the popular Strategic and Competitive Analysis

Business success begins with deep clarity about your competition and your business environment. But, even as data gathering has improved dramatically, few business professionals know the state-of-the-art techniques for analyzing their data. Now there’s a comprehensive, immensely practical guide to today’s best tools and techniques for answering tough questions and making actionable recommendations.

Business and Competitive Analysis begins with end-to-end guidance on the analysis process, including defining problems, avoiding analytical pitfalls, choosing tools, and communicating results. Next, the authors offer detailed guides on 24 of today’s most valuable analysis models: techniques that have never been brought together in one book before.They offer in-depth, step-by-step guidance for using every technique—along with realistic assessments of strengths, weaknesses, feasibility, and business value.

Product Details

ISBN-13:
9780132161589
Publisher:
FT Press
Publication date:
06/30/2010
Edition description:
Older Edition
Pages:
528
Product dimensions:
7.00(w) x 9.10(h) x 1.10(d)

Table of Contents

Preface

1. Business and Competitive Analysis: Definition, Context, and Benefits

2. Performing the Analysis Process

3. Avoiding Analysis Pitfalls

4. Communicating Analysis Results

5. Applying the FAROUT method

6. Industry Analysis (The Nine Forces)

7. Competitive Positioning Analysis

8. Business Model Analysis

9. SERVO Analysis

10. Supply Chain Management (SCM) Analysis

11. Benchmarking Analysis

12. McKinsey 7S Analysis

13. Shadowing

14. Product Line Analysis

15. Win/Loss Analysis

16. Strategic Relationship Analysis

17. Corporate Reputation Analysis

18. Critical Success Factors Analysis

19. Country Risk Analysis

20. Driving Forces Analysis

21. Event and Timeline Analysis

22. Technology Forecasting

23. War Gaming

24. Indications and Warning Analysis

25. Historiographical Analysis

26. Interpretation of Statistical Analysis

27. Competitor Cash Flow Analysis

28. Analysis of Competing Hypothesis

29. Linchpin Analysis

Index

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Business and Competitive Analysis 4.6 out of 5 based on 0 ratings. 5 reviews.
Guest More than 1 year ago
Despite whatever is said about it, this book is a handbook at its heart. It covers twenty four different methods, many of which you may have heard about in an MBA program, but most of which will have only been discussed or dealt with in cursory fashion even if you went to a top business school. This book is one of the very best I've ever used and think it is best for consultants who need to either brush up on their analytic techniques, or for those individuals who need to learn them in the first place. I have been pulling it off my shelf on a regular basis, and it has been helpful in supporting some of the consulting work I do. It will probably do the same for you!
DeepSouthLegoBuilder More than 1 year ago
This book more than met my expectations. I used the prior edition of this volume in teaching marketing classes for my undergrad and MBA students. I have mainly used it as my "go to" reference for them when doing research papers, case study analyses, and when we send them off to compete in case competitions, which my teams have won for 2 of the last 3 years. This new edition is even better than the older one because it includes several popular methods not in the first edition like a better SWOT analysis, industry fusion analysis, and scenario analysis. The best changes are the new sections that align these methods with key intelligence questions (the authors call them KIQs), which I had not seen anyone do before this, and the addition of worksheets to help organize the data for using the 24 methods. Those are particularly good for my students and I to get the data organized in putting these methods to use. That change alone makes it more valuable and enables me to get my students working without much advice from me.
Anonymous More than 1 year ago
This is my favorite handbook for analysis methods. It has 24 methods, more than anyone would ever likely use over the course of a year, and explains the origins of the methods, their advantages and disadvantages, the process for using them, as well as other techniques that you can use with these. It also has mini cases that help you to see the kinds of insights that applying the methods should generate. Although I got my business degree in university, I realized how little I actually knew about how to appropriately apply a some of these methods when I learned the right ways from this book.
CookieChef88 More than 1 year ago
This is an excellent and valuable handbook for anyone who does analysis work in business. Whether you are a consultant who advises companies on strategies, or an entrepreneur looking to launch, the book has material that will make your jobs and lives easier. This edition is actually two books in one. The first section which is 100 pages long, describes what analysis is, how it is performed, communicated, and fits into the larger decision making process. The authors refer to it as intelligence, but it is what I refer to as a component of decision making. Concepts such as FAROUT, SCRAPE, analytical fitness, and Analysis 2.0 are described, all of which help to sustain analysis as an organizational process. The second section includes 24 different methods or techniques of analysis. Some of these would be familiar to your typical university business student or executive, while others are more esoteric, though no less useful when applied in the right context. The thing I found most helpful in this section were the authors step by step descriptions of how to employ the methods, their advantages and disadvantages, helpful case studies that applied them, and worksheets to help organize your data. Having seen a number of other analysis books, this one is by far the best one out there in terms of scope and practicality. This is an excellent and valuable handbook for anyone who does analysis work in business. Whether you are a consultant who advises companies on strategies, or an entrepreneur looking to launch, the book has material that will make your jobs and lives easier. This edition is actually two books in one. The first section which is 100 pages long, describes what analysis is, how it is performed, communicated, and fits into the larger decision making process. The authors refer to it as intelligence, but it is what I refer to as a component of decision making. Concepts such as FAROUT, SCRAPE, analytical fitness, and Analysis 2.0 are described, all of which help to sustain analysis as an organizational process. The second section includes 24 different methods or techniques of analysis. Some of these would be familiar to your typical university business student or executive, while others are more esoteric, though no less useful when applied in the right context. The thing I found most helpful in this section were the authors step by step descriptions of how to employ the methods, their advantages and disadvantages, helpful case studies that applied them, and worksheets to help organize your data. Having seen a number of other analysis books, this one is by far the best one out there in terms of scope and practicality.
Anonymous More than 1 year ago