Business and Financial Models
  • Business and Financial Models
  • Business and Financial Models

Business and Financial Models

by Clive Marsh
     
 

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A vital tool for business strategy, a good business model enables a company to experiment with different ideas and scenarios in a safe, low risk environment, to make the best possible business decisions. Financial modeling involves building a financial evaluation from a more abstract business model, enabling hypotheses and scenarios to be translated into numbers.See more details below

Overview

A vital tool for business strategy, a good business model enables a company to experiment with different ideas and scenarios in a safe, low risk environment, to make the best possible business decisions. Financial modeling involves building a financial evaluation from a more abstract business model, enabling hypotheses and scenarios to be translated into numbers.

Business and Financial Models provides an accessible introduction to these essential strategic practices, with guidance on using Microsoft Excel for projection and analysis. The book goes through the process of building the model from the initial phase of formulating questions through modeling cash flow, budgets, investment appraisal and "dashboard" tools for monitoring performance. With case studies and online templates, Business and Financial Models includes coverage of new visual thinking techniques, and how these can be incorporated into conventional business modeling.

Editorial Reviews

From the Publisher

"An excellent book that explains how to visualise and create pertinent and accurate business models within the current economic context. Clive has drawn a straight line from visual thinking and defining the critical questions through to creating useful and relevant financial business models." --Nikki Cole, Council Member, Brunel University

"A highly valuable, totally practical and fully integrated toolkit that makes essential reading for anyone looking to negotiate the turbulent economic climate... If you want to be guided in using business models to underpin practical strategies to develop all aspects of your business then you need look no further than this great book!" --Phil Ryan, MD, The Management Centre, Bangor Business School

"Clive Marsh's book demonstrates that he is a practitioner of the art of Financial Management not just an academic. It is a splendid introduction to the subject with lots of good examples which are easy to grasp and apply. It should improve the strategic financial understanding of managers of companies large and small. It deserves to be widely read." --Angus Cater, Chairman, SFS Group Limited

Council Member, Brunel University - Nikki Cole

"An excellent book that explains how to visualise and create pertinent and accurate business models within the current economic context. Clive has drawn a straight line from visual thinking and defining the critical questions through to creating useful and relevant financial business models."
The Management Centre, Bangor Business School - Phil Ryan

"A highly valuable, totally practical and fully integrated toolkit that makes essential reading for anyone looking to negotiate the turbulent economic climate... If you want to be guided in using business models to underpin practical strategies to develop all aspects of your business then you need look no further than this great book!"
Chairman, SFS Group Limited - Angus Cater

"Clive Marsh's book demonstrates that he is a practitioner of the art of Financial Management not just an academic. It is a splendid introduction to the subject with lots of good examples which are easy to grasp and apply. It should improve the strategic financial understanding of managers of companies large and small. It deserves to be widely read."

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Product Details

ISBN-13:
9780749468101
Publisher:
Kogan Page, Ltd.
Publication date:
03/28/2013
Series:
Strategic Success Series
Pages:
296
Product dimensions:
5.40(w) x 8.40(h) x 0.90(d)

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