Business and Its Environment / Edition 6

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Overview

Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firm’s competitive edge. Baron’s integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape. The sixth edition retains the structure, much of the subject matter, and the conceptual frameworks of the fifth edition but adds two new chapters. The entire text has been updated with new conceptual materials and applications.
Strategy and the Non-Market Environment; Public Politics and Non-Market Strategy; Government and Markets; International Political Economy; Ethics and Corporate Social Responsibility
Today’s businesses need to compete in both the market and nonmarket arenas. Written to assist managers improve the performance of their businesses, this text teaches readers how to balance shareholder profits and the consumer appeal of corporate social responsibility.
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Product Details

  • ISBN-13: 9780136083924
  • Publisher: Prentice Hall
  • Publication date: 2/2/2009
  • Edition description: Older Edition
  • Edition number: 6
  • Pages: 832
  • Product dimensions: 8.70 (w) x 11.00 (h) x 1.50 (d)

Table of Contents

Brief Contents

PART I: Strategy and the Nonmarket Environment

Chapter 1 Market and Nonmarket Environments

Chapter 2 Integrated Strategy

Chapter 3 The News Media and Nonmarket Issues

Chapter 4 Private Politics

Chapter 5 Crisis Management


PART II: Public politics and nonmarket strategy

Chapter 6 Nonmarket Analysis for Business

Chapter 7 Nonmarket Strategies for Government Arenas

Chapter 8 Implementing Nonmarket Strategies in Government Arenas


PART III: Government and Markets

Chapter 9 Antitrust: Economics, Law, and Politics

Chapter 10 Regulation: Law, Economics, and Politics

Chapter 11 Environmental Management and Sustainability

Chapter 12 Law and Markets

Chapter 13 Information Industries and Nonmarket Issues

PART IV: GLOBAL NONMARKET STRATEGY

Chapter 14 The Political Economy of Japan

Chapter 15 The Political Economy of the European Union

Chapter 16 China: History, Culture, and Political Economy

Chapter 17 Emerging Marketsc

Chapter 18 The Political Economy of International Trade Policy

PART V: Ethics and corporate social Responsibility

Chapter 19 Corporate Social Responsibility

Chapter 20 Ethics Systems: Utilitarianism

Chapter 21 Ethics Systems: Rights and Justice

Chapter 22 Implementing Ethics Systems

Chapter 23 Ethics Issues in International Business

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