Business and Professional Communication / Edition 1

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Backcover Copy: Baldwin Dodd (0205348068 0205335268 / 4806L3526L) Business and Professional Communication provides students with the strategies they need to effectively manage communication challenges in the workplace. Tailoring communication theory to the unique demands of the business environment, this book goes beyond the traditional business communication text's coverage to also include coverage of conflict styles, negotiation, managing organizational culture, helping with cultural diversity, dealing with difficult people, and managing communication style differences. The book prepares students for presentations in the workplace as well as for sales communication, customer-service communication, communication audits, briefing/report communication, and other previously overlooked areas that are vital for success in the modern workplace.
Communication Theories for Everyday Life introduces readers to the complexities of theories in communication studies, mass communication, and public relations, emphasizing their connection to everyday life. Instead of utilizing a "theory-a-day" approach, this text cuts across content areas and clusters related theories, making them easier for readers to process and apply to real-life situations. Communication Theories for Everyday Life also addresses theories in emerging areas and growing fields, such as media research, organizational communication, and computer-mediated communication, while still featuring the traditional theories that always have defined the field. Features:

  • Puts theory into action with real-world cases and critical incidents, providing opportunities for application, problem solving, and insight into theeveryday workplace.Contextualizes theory with an introductory chapter in each of the main content areas that introduces the theories and research in the field, showing students how the theories developed.
  • Prepares students for most entry-level and mid-management positions with sections on customer relations communication and sales and marketing presentations.Features new theories and subject areas not present in most traditional communication theory textbooks, including new interactive technologies, feminist scholarship, British cultural studies, semiotics, postmodernism, and critical race theory.
  • Examines the importance of cultural diversity awareness in business, providing a framework to better understand one's co-workers, increasing satisfaction and productivity in the workplace.Emphasizes the application of some theories across many subject areas through headings in the form of questions that encourage students to process material and explore for themselves how theories and content apply to their lives.
  • Includes strong coverage of conflict in the workplace and conflict management opportunities, offering insight and skills to help students heighten performance and problem solving on the job.Uses case-study chapters that demonstrate to students how each subject area would use theory to solve or understand issues in everyday life.
  • Updates the traditional coverage of resume writing by showing students how to create professional looking electronic and scannable resumes.Reviews theories for the three main genres of communication - communication studies, mass communication, and public relations - with balanced coverage, examining the unique contributions each area has made to the field of communication as a whole. Page 1 of 1
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Product Details

  • ISBN-13: 9780205335268
  • Publisher: Pearson
  • Publication date: 11/28/2003
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 496
  • Product dimensions: 7.52 (w) x 9.10 (h) x 0.89 (d)

Table of Contents



1. Introducing Business and Professional Communication.

2. Managing Leadership Communication in Organizational Cultures.


3. Managing Interpersonal Communication in the Workplace.

4. Managing Nonverbal Communication in the Workplace.

5. Managing Conflict Communication in the Workplace.

6. Managing Communicating with Cultural Diversity in the Workplace.

7. Managing Communication with Customers and Clients.


8. Managing Communication in Small Groups and Teams.

9. Managing to Build Communication Teams in the Workplace.

10. Managing Interview Communication in Business and the Professions.


11. Managing Foundations for Public Presentations.

12. Managing Communication Presentational Skills in Business and the Professions.

13. Managing Informative Presentations in Business and Professional Communication.

14. Managing Persuasive Presentations in Business and Professional Communication.

15. Managing Sales Presentations in Business and the Professions.

Epilogue: What Can I Do with a Communication Major?


Appendix A. Managing Listening in Business and Professional Contexts.

Appendix B. Managing and Assessing Communication Style in Organizations.

Appendix C. Changing Organizational Cultures.

Appendix D. Networking in Organizational Cultures.

Appendix E. Conducting Brief Communication Audits in Business and Professional Contexts.

Appendix F. Sample Speech Evaluations.


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