Business and Society: Strategy, Ethics and Global Economy / Edition 2

Business and Society: Strategy, Ethics and Global Economy / Edition 2

by Alfred A. Marcus
     
 

ISBN-10: 0256162026

ISBN-13: 9780256162028

Pub. Date: 11/28/1995

Publisher: McGraw-Hill Higher Education

The combination of strategy,ethics,and global competition is unique in business and society texts. Most texts focus on the domestic issues,but Business and Society includes the performance of the U.S. economy in international competition,and there is full coverage of the rebound of the U.S. economy. Also,issues of environmental management are covered in greater…  See more details below

Overview

The combination of strategy,ethics,and global competition is unique in business and society texts. Most texts focus on the domestic issues,but Business and Society includes the performance of the U.S. economy in international competition,and there is full coverage of the rebound of the U.S. economy. Also,issues of environmental management are covered in greater depth than in competitive texts,and there are expanded discussions of corporate change,vision,and leadership. Most importantly,Marcus takes a strategic approach to this topic. Marcus will appeal to professors who appreciate complete global coverage and strong coverage of strategy and ethics.

Product Details

ISBN-13:
9780256162028
Publisher:
McGraw-Hill Higher Education
Publication date:
11/28/1995
Edition description:
2nd ed
Pages:
768
Product dimensions:
8.32(w) x 9.46(h) x 1.18(d)

Table of Contents

1Managing in Turbulent Times3
2Adjusting to Changes in the Strategic Business Environment21
3The Contest for Corporate Control: Shareholders, Stakeholders, and Public Policies49
4Financial and Social Performance85
5Why Ethics Matter111
6Reasoning about Ethics: Group Norms and the Individual145
7Reasoning about Ethics: Means versus Ends163
8Reasoning about Ethics: Inequality and Diversity185
9Benefiting from Public Policies: International Trade211
10Why Governments Are Needed237
11Government Support for Industry Competitiveness273
12Global Competition317
13From Nature: Energy Policies367
14To Nature: Environmental Philosophy and Economics403
15Worldwide Environmental Issues431
16The Promise of Technology: Economic Growth and Prosperity473
17The Impact of Technology: Who Might Be Harmed509
18Product Liability: A Firm's Obligations537
Name Index
Subject Index

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