Business and Society: Strategy, Ethics and Global Economy / Edition 2 by Alfred A. Marcus | 9780256162028 | Hardcover | Barnes & Noble
Business and Society: Strategy, Ethics and Global Economy / Edition 2

Business and Society: Strategy, Ethics and Global Economy / Edition 2

by Alfred A. Marcus
     
 

ISBN-10: 0256162026

ISBN-13: 9780256162028

Pub. Date: 11/28/1995

Publisher: McGraw-Hill Higher Education

The combination of strategy,ethics,and global competition is unique in business and society texts. Most texts focus on the domestic issues,but Business and Society includes the performance of the U.S. economy in international competition,and there is full coverage of the rebound of the U.S. economy. Also,issues of environmental management are covered in greater

Overview

The combination of strategy,ethics,and global competition is unique in business and society texts. Most texts focus on the domestic issues,but Business and Society includes the performance of the U.S. economy in international competition,and there is full coverage of the rebound of the U.S. economy. Also,issues of environmental management are covered in greater depth than in competitive texts,and there are expanded discussions of corporate change,vision,and leadership. Most importantly,Marcus takes a strategic approach to this topic. Marcus will appeal to professors who appreciate complete global coverage and strong coverage of strategy and ethics.

Product Details

ISBN-13:
9780256162028
Publisher:
McGraw-Hill Higher Education
Publication date:
11/28/1995
Edition description:
2nd ed
Pages:
768
Product dimensions:
8.32(w) x 9.46(h) x 1.18(d)

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