Business Aspects of Optometry / Edition 3

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Overview

Count on this complete guide to setting up and managing an optometric practice! Business Aspects of Optometry covers everything related to the business side of a practice — such as selecting a location and staff, equipping the office, office administration and personnel management, marketing, options for a specialty practice, controlling costs, billing and reimbursement, risk management, and financial planning. To succeed in practice, this is the one resource you need!

  • Unique! Expert authors are practice management educators who teach the course in optometry schools.
  • A logical organization makes it easy to find practical information on managing your own practice or purchasing your own practice.
  • Coverage of different types of ownership includes self-employment, individual proprietorships, partnerships, and corporations.
  • Coverage of cost control issues compares the selection and use of an optical laboratory versus an in-house finishing lab.
  • Risk management and insurance coverage provides an overview of personal, life, liability, and disability insurance.
  • Coverage of financial planning and tax reporting discusses topics including IRAs, retirement plans, estate planning, and personal and business tax issues.
  • Bulleted lists, tables, figures, and boxes help you locate valuable information quickly.
  • Checklists provide a logical progression in completing tasks.

NEW chapters expand the book’s scope of coverage, and include these topics:

  • Personal and professional goal setting
  • Resumes and interviews
  • Debt management
  • Principles of practice transfer
  • Ethics
  • Quality assurance
  • Specialty practice
  • Vision rehabilitation
  • Coding and billing
  • Financial decision making
  • Exit strategies
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Product Details

  • ISBN-13: 9781437715866
  • Publisher: Elsevier Health Sciences
  • Publication date: 12/29/2009
  • Edition description: New Edition
  • Edition number: 3
  • Pages: 544
  • Product dimensions: 8.60 (w) x 11.00 (h) x 1.00 (d)

Table of Contents

Section 1: Preparing for your Professional Career

  1. State of the Profession
  2. Personal and Professional Goal Setting
  3. Ownership (Self-Employment)
  4. Employment
  5. Resumes and Interviews
  6. Debt Management
  7. Principles of Negotiation
  8. Section 2: Purchasing a Practice

  9. Valuation and Purchase of an Eyecare Practice
  10. Principles of Practice Transfer
  11. Section 3: Developing a Business Plan: New Practice, Expansion and Acquisition

  12. Deciding Where to Practice
  13. Elements of an Office Business Plan, Practice Financing and Obtaining a Business Loan
  14. Understanding Premises Leases
  15. Office Design
  16. Instrumentation and Equipment
  17. Controlling Cost of Goods
  18. Section 4: Office Administration and Human Resource Issues

  19. Office Organization, Structure and Systems
  20. Human Resources: Hiring and Training Office Staff
  21. Human Resources: Managing and Motivating Office Staff
  22. Human Resources: Evaluating, Managing and Dismissing Office Staff
  23. Computer Business Systems and Internet Resources
  24. Recall Systems
  25. Section 5: Practice Administration

  26. Ethics in Optometric Practice
  27. Professional Liability Insurance and Risk Management
  28. Quality Assurance
  29. Insurance
  30. Patient Communication
  31. Marketing: External and Internal
  32. Section 6: Evaluation and Management of Specialty Services

  33. Ophthalmic Dispensing
  34. Specialty Practice
  35. Contact Lens Specialty Practice
  36. Binocular Vision and Vision Therapy Specialty Practice
  37. Interprofessional Relations
  38. Section 7: Financial Aspects

  39. Fees, Credit and Collections
  40. Managed Care, Audits and Third Party Reimbursement
  41. Coding and Billing
  42. Analysis of Practice Economics and Growth
  43. Financial and Estate Planning
  44. Financial Decision Making
  45. Taxes
  46. Exit Strategies
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