Business: The Ultimate Resource / Edition 2

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Overview


The "Business Bible" that captured the imaginations and fueled the ambitions of readers from the boardroom to the mailroom has now been completely revised and updated to reflect the state of the business world today. This one-ofa- kind reference guide offers readers a portable M.B.A. between two covers without the expense of tuition, the trouble of entrance exams, or the struggle of making it to classes on time. As business is arguably the most potent force in society today--CEOs wield more power and influence than political leaders, trade of goods and services spreads cultural values around the globe, even the rules of commerce increasingly govern the administration of our educational, nonprofit, and social institutions--it is more important than ever that professionals from all walks of life understand its language and its theories. Business: The Ultimate Resource captures the state of the art in business today, and the extensive revisions and additions make this second editionthe undisputed reference for anyone in the field. The additional material includes 30 new articles from authors such as Michael E. Gerber, Howard Rheingold, and Francis Fukuyama; the Management Library is 40 percent new with 39 articles, including "The Tipping Point" and "Barbarians at the Gate." Moreover, everything else--from the Actionlists to the Dictionary-is fully updated to reflect the latest in business knowledge. Business is the gold standard of insight and information for executives and managers, entrepreneurs, administrators, educators, and students alike.
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Editorial Reviews

Library Journal
This second edition offers a treasure trove of information and insights from experts in the business field and covers a wide array of topics, among them telecommuting, leadership, finance, and biographies of business and management notables. Special to this edition are 30 new articles—more than 170 in total—and updated content reflecting the latest in business knowledge. Each article is about two pages long. The text is arranged into the following categories: "Best Practice," which features articles on topics related to various aspects of business; "Checklist" and "Actionlist," which offer instructions for tackling 300-plus business challenges; "Management Library," 40 percent of which contains new content; "Business Thinkers," e.g., W. Edwards Deming (Total Quality Management) and Henry Laurence Gantt (the Gantt Charts); and "Management Giants," e.g., Lee Iacocca and Bill Gates. Also included are a dictionary of more than 7000 key terms; some 3000 business information sources; an annotated bibliography on topics ranging from packaging to Japanese management techniques; an index; and brief biographies of contributors, including Warren Bennis (business administration, Univ. of Southern California) and Henry Mintzberg (management studies, McGill Univ., Montreal).
—Lucy Heckman
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Product Details

  • ISBN-13: 9780465008308
  • Publisher: Basic Books
  • Publication date: 10/30/2006
  • Edition description: Second Edition
  • Edition number: 2
  • Pages: 2064
  • Product dimensions: 9.00 (w) x 11.20 (h) x 2.60 (d)

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