Business Blogging Secrets Revealed

Overview

If you want to market better, sell more, and boost your influence in today's rapidly changing, online marketplace, this is your textbook.

What the New Media Revolution is and how you can profit from it as it transforms the face of advertising and marketing forever

How to trigger powerful, word-of-mouth Buzz with innovative New Media campaigns

Why your business blog (not mass ...

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Overview

If you want to market better, sell more, and boost your influence in today's rapidly changing, online marketplace, this is your textbook.

What the New Media Revolution is and how you can profit from it as it transforms the face of advertising and marketing forever

How to trigger powerful, word-of-mouth Buzz with innovative New Media campaigns

Why your business blog (not mass marketing) must be at the center of your marketing strategy using New Media tools

Discover where your target audience is hanging out and captivate their attention with your persuasive message

Six key tools you must have when launching your own successful New Media Marketing Strategy

Online persuasion strategies that draw hundreds and thousands of highly qualified fans to your business, non-profit organization or political campaign

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Product Details

  • ISBN-13: 9781600370298
  • Publisher: Morgan James Publishing
  • Publication date: 8/28/2006
  • Pages: 332
  • Product dimensions: 6.08 (w) x 8.96 (h) x 0.76 (d)

Table of Contents

Foreword Dave Lakhani XXI

Introduction XXV

Section I Mastering the New Media Marketplace

Chapter 1 The New Media Revolution; Gash in with the cultural tsunami sweeping the international marketplace 1

Chapter 2 The New Media Marketplace: How to work with (and win in) the New Media culture 15

Chapter 3 The New Media Consumer: What makes the New Media consumer tick (and how rubbing people the wrong way can torpedo your best efforts) 29

Chapter 4 Your New Media Toolbox: It's Tool Time! Meet the New Media Tools that work hard for you...24/7 43

Chapter 5 The New Media Marketing Mindset; Innovative thinking that trumps technology every time 61

Section II Business Blogging Secrets Revealed!

Chapter 6 Blogging for your business is Not what you think 77

Chapter 6.5 Pulling back the curtain to meet the Wizard of Blogs 85

Chapter 7 Planning for long term success 99

Chapter 8 Make your blogging fast, easy and fun with the best software for your unique needs 113

Chapter 9 Content that creates raving fans 125

Chapter 9.5 Laying out the spider bait 141

Chapter 10 Boosting the performance on your blog 163

Section III Influence & Persuasion Secrets Revealed!

Chapter 11 Tribal Marketing: the secret strategy for high leverage to influence your target audience 179

Chapter 12 Influencing the Influencers... winning through personal persuasion! 197

Chapter 13 Vie Art and Science of Effectively Persuading Your Target Audience and the Masses 227

Chapter 14 Ten Commandments of Marketing with the New Media (to avoid the wrath of the marketplace) 243

Section IV Take Action!

Chapter 15 Podcasting for Profit 255

Chapter 16 iBuzz: Creative ways to usePodcasts and other Multimedia Tools for Runaway Word-of-Mouth Marketing Impact 273

Chapter 17 iBrand: The Fingerprint of Emotion (verses the smudge of mass media) 275

Chapter 18 iConnect: The Handshake Heard Around the World 277

Chapter 19 iProfit: The 360° System for New Media Marketing 279

Chapter 20 Final words from your Coaches on using New Media 283

Acknowledgements 291

Meet Your Authors and Coaches 295

Additional Resources 301

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